Senior Associate, Advertising Operations

Responsibilities

• Support the Associate Director and Supervisor on campaign execution and process evolution.
• Support the media and creative teams to activate digital campaigns (display, video, social, mobile, gaming and programmatic)
• Co-lead strategic conversations with client and media teams around technology integrations that can improve efficiency, range or quality of data, or support new media
• Support Associates in the basic aspects of the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data. Lead the more complex aspects of trafficking, including Floodlight tags, DMP integrations, network upgrades, and more
• Lead conversations with the media team on ways to work faster and smarter.
• Collaborate with Ad Tech Managers on process to prevent errors, to ensure consistency, to create a bomb-proof QA checklist
• Collaborate with vendors on behalf of creative agencies when troubleshooting is required
• Become a Subject Matter Expert on any number of technologies; keep yourself and the team up to date on the ever-evolving media landscape through regular research and writing POVs
• You may work across multiple clients, in which case we want you to share the best practices of each with the rest of the group in order to improve our output and standardize our work
• Use AI to support trafficking and routine QA checks, helping catch errors in campaign setup, creative, tags, and tracking

Requirements

• 2+ years of experience in digital media (agency or publisher side)
• A passion and/or skill for training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence
• Experience with digital platforms –knows the ins-and-outs of second-and third-party vendors, ad servers of all stripes (display, video, social, mobile), Tag Management Systems (GTM, Adobe, Signal, etc.), and/or VVF vendors (viewability, verification, and fraud prevention)
• Our clients are primarily Google CM360, Flashtaling, and Innovid users, so please tell us about your ad server experience especially in self-service capacity. Also don’t be shy about your expertise with floodlights, rich media, etc.
• Knowledge/experience with Google Marketing Platform and Mobile Measurement Platforms like Branch, Appsflyer, Firebase, and Kochava
• Experience with Conversion API implementation across different social platforms
• Skills in QA’ing ad tags and conversion tags in a browser environment or tag diagnostic tool are pretty key
• Proficient in Microsoft Office suite, particularly PowerPoint and Excel (it’s all about filtering and pivoting)

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.