Senior SEO Strategist (Content)

Responsibilities

• Content Strategy, Research & Intent Mapping (Main Focus) – Data Mining to Strategy: Uncover hidden content opportunities by reviewing raw client files, customer service logs, white papers, product docs, and internal datasets to build long-term strategy plans.
• Keyword & Intent Mapping: Group search terms into semantic keyword clusters and map queries across the full user journey — informational, commercial, transactional, and conversational — to build topical authority without keyword cannibalization.
• On-Page Outlines & Blueprints: Develop detailed page outlines, structural recommendations, and content briefs for stakeholders.
• Website & Information Architecture (Main Focus) – Sitemaps & Hierarchy: Audit whole-site structures to design intuitive URL taxonomies, subfolder frameworks, and clear site navigation paths.
• Strategic Internal Linking: Design internal interlinking frameworks to distribute page authority, establish topical depth, and guide users through conversion funnels.
• Multi-Site Execution: Comfortably build, manage, and present holistic content and website search strategies across multiple client websites simultaneously.
• AI Search & Generative Engine Optimization – Adapt content, information architecture, and topical authority signals so client expertise is structured and surfaced effectively across AI-powered discovery platforms, including ChatGPT, Perplexity, Gemini, and Google's AI-powered search experiences.
• Develop keyword, topic, and entity strategies that reflect how people search today — including conversational, intent-driven, and long-tail queries shaped by AI-assisted search behavior.
• Stay invested in the future of search by exploring AI tools, testing new workflows, and rapidly adapting content and strategy as generative engines reshape discovery.
• Reporting, Project Management & Cross-Functional Leadership – Performance Reporting: Translate metrics from Google Search Console, GA4, and SEO dashboards into actionable insights and client-facing growth reports that drive sustainable results.

Requirements

• Experience: At least 5 years in SEO or content strategy, with demonstrated results growing organic visibility and traffic.
• Content & Keyword Mastery: High proficiency with keyword research, topic clustering, intent mapping, content auditing, and building internal linking strategies.
• Communication & Problem-Solving: Excellent written and verbal communication skills, with the initiative to identify challenges and propose effective solutions. Comfortable presenting strategies to clients and internal stakeholders.
• Team & Collaboration: Works effectively across teams and stakeholders, incorporating feedback from multiple groups — clients, content creators, marketing, and technical teams — into a cohesive strategy.
• Project Management: Strong organizational skills and experience using project management tools to manage timelines.
• Expected Senior Technical Background (Foundational Knowledge): Comfortable reading site crawl data (e.g., Screaming Frog) to spot indexation, canonical, or architecture issues; Foundational understanding of site speed, Core Web Vitals, schema markup, and URL redirect mapping; Familiarity with web development concepts (HTML, CSS, JSON) is a plus.

Preferred

• Hands-on copywriting or editorial experience.
• Familiarity with AI-powered discovery platforms (ChatGPT, Perplexity, Gemini, and Google's AI-powered search experiences) and how content structuring affects AI citation and visibility.
• Relevant industry certifications (Google Analytics, Ahrefs, SEMrush, etc.).
• Experience with CMS platforms.