Responsibilities

• Own the go-to-market launch of new partners, from positioning and launch planning through execution, optimization, and reporting.
• Develop joint messaging and marketing plans that communicate the value of the partnership to customers, prospects, partner audiences, and internal teams.
• Build and execute joint initiatives that activate partner-owned and partner-enabled channels, including sales teams, events, digital channels, content, and other routes to market.
• Lead partner activations end-to-end, managing strategy, messaging, logistics, stakeholder alignment, and field execution to drive pipeline and revenue impact.
• Create partner-facing campaigns, content, sales tools, enablement materials, and training that support awareness, adoption, and revenue growth.
• Equip partners and internal teams with the messaging and tools needed to effectively position and distribute Motive’s solutions.
• Analyze performance across awareness, engagement, channel contribution, pipeline, revenue, and partner adoption; use insights to optimize programs and inform decisions.
• Identify gaps across the partner funnel and drive solutions that improve awareness, activation, conversion, and overall impact.
• Manage budgets and resource tradeoffs across initiatives to maximize return on investment.
• Manage multiple complex projects simultaneously in a fast-paced environment.

Requirements

• 5+ years of experience in partner or channel marketing, product marketing, field marketing, or B2B marketing.
• Experience launching partners, programs, products, or integrated go-to-market initiatives.
• Experience building awareness and demand through partner-owned and partner-enabled distribution channels.
• Experience working closely with Sales on pipeline-focused programs.
• Strong understanding of go-to-market strategy, partner ecosystems, channel marketing, and partner-led growth.
• Strong project management skills, with the ability to manage complex initiatives from strategy through execution.
• Analytical and data-driven, with the ability to translate insights into action.
• Strong operational rigor, including experience managing programs, processes, and budgets end-to-end.
• Experience using Salesforce or a similar CRM to track pipeline, attribution, and program performance.
• Strong judgment in prioritization, tradeoffs, and resource allocation.

Benefits

• Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.