Responsibilities

• Run demand generation programs with and through ISV partners: digital campaigns, content syndication, webinars, and joint events, including managing the MDF (market development funds) budget behind them
• Own the marketing toolkit ISVs use to co-market with us, keeping Campaign Creator assets, playbooks, and enablement content current and actually usable
• Support launch marketing for new ISV apps and integrations, from messaging inputs through in-market execution
• Build the campaign and asset library that helps partners tell a joint story with ServiceNow
• Track and report program performance: what ran, what it cost, what pipeline it produced, and what you would change next time
• Activate ISVs who are not yet marketing with us, taking them through onboarding into the program
• Manage Partner day to day with product marketing, partner managers, and regional marketing counterparts to keep programs aligned to what the field needs
• Align co-marketing campaign roadmaps with product launches, regional priorities, and partner readiness through regular syncs with product marketing, regional teams, and the partner sales org

Requirements

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 1 to 3 years of experience. Recent graduates and early-career marketers are strongly encouraged to apply. Internship­s, co-ops, and campus program experience count
• Interest in technology partnerships, platforms, or ecosystems. You do not need to know what an ISV is on day one, but you should want to find out
• Strong writing. Much of this work is explaining a joint value proposition clearly to a busy audience
• Organized and self-directed. You will juggle several programs at once with partners in multiple time zones
• Comfort with numbers and a willingness to learn the data. You will be asked what your programs produced, and you will want to know the answer
• A bias toward action. This team moves quickly and rewards people who ship
• An AI growth mindset—A willingness to utilize AI tools and resources to help drive efficiency and spend up time to market