Responsibilities

• Healthcare Partnership Go-To-Market
• Own go-to-market for Oura's healthcare partnerships — our portfolio of third-party clinical and care integrations. Product Marketing owns positioning; you own how it reaches market: joint campaign strategy, owned-channel activation, launch sequencing, and partner-facing enablement.
• Translate product positioning into channel plans that drive discovery, enrollment, and sustained usage across both Oura-owned and partner-owned channels.
• Build the go-to-market motion that scales as the healthcare partner roster grows — including how new integrations get launched, supported, and measured without a bespoke effort each time.
• Partner with Commercial and Partnerships to align GTM priorities to revenue goals and partner-level opportunity, and to sequence launches against the highest-value segments.
• Ecosystem Partner Marketing
• Own partner-side campaigns that drive awareness and adoption across Oura's ecosystem partnerships.
• Product Marketing owns product positioning and go-to-market; you own everything partner-facing: co-branded campaigns, industry moments, partner channel activation, and joint audience reach.
• Drive the specific adoption behaviors that matter — lab result uploads, diagnostic panel purchases, integration activation — through partner audiences and channels Oura can't buy.
• Identify which partners, moments, and channels unlock meaningful reach, and build a clear point of view on where to invest.

Requirements

• 7+ years of experience in partner marketing, portfolio or product marketing, ecosystem marketing, or commercial marketing in a high-growth B2B, B2B2C, or consumer health company
• Direct experience marketing in or with healthcare — digital health, pharma, payer, provider, or health system environments
• Proven experience building and owning portfolio-level GTM strategy across multiple products or offerings
• Demonstrated success driving co-marketing with large, strategic partners, including executive-level partner relationships
• Experience designing partner marketing programs that scale beyond one-off activations
• Strong experience defining success metrics and KPI structures for partner and portfolio marketing
• Working knowledge of healthcare marketing compliance, claims substantiation, and legal/regulatory review processes
• Experience working closely with commercial, partnerships, and clinical teams
• Strong executive presence and stakeholder management skills
• Comfortable with travel (20-25%) for partner meetings, industry moments, and key launches

Preferred

• - Strategic, commercially oriented marketer with deep experience in healthcare, digital health, pharma, or payer environments
• - Strong understanding of healthcare ecosystem dynamics — how providers, payers, pharma, employers, and digital health platforms buy, partner, and go to market
• - Fluent in the constraints of regulated marketing and able to move quickly within them rather than being slowed by them
• - Comfortable prioritizing and making strategic decisions in ambiguous, fast-moving environments
• - Experienced working through influence rather than direct ownership
• - Confident partnering closely with Product Marketing and Integrated Marketing teams without duplicating ownership
• - Strong business acumen with a clear point of view on what drives impact across different partner types
• - Data-informed and fluent in building KPI frameworks that reflect both program-level consistency and partner-level nuance
• - Clear, confident communicator with senior stakeholders and external partners

Benefits

• At Ōura, we care about you and your well-being. Everyone here at Ōura has a ring of their own and we are continually looking to improve employee health.
• What we offer: - Competitive salary and equity packages - Health, dental, vision insurance, and mental health resources - An Ōura Ring of your own plus employee discounts for friends & family - 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off - Paid sick leave and parental leave Ōura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future. Region 1 $143,650 - $169,000 Region 2 $130,050 - $153,000 Region 3 $117,300 - $138,000 A recruiter can determine your Region based on your US location. We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI). Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics. We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Disclaimer: Beware of fake job offers! We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note: - Our jobs are listed only on the ŌURA Careers page and trusted job boards. - We will never ask for personal information like ID or payment for equipment upfront. - Official offers are sent through Docusign after a verbal offer, not via text or email. Stay cautious and protect your personal details. To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.