Responsibilities

• Develop and own a tiered partner marketing strategy aligned to Dragos's partner program, with clear prioritization across technology alliances, GSIs , channel partners, and MSSPs.
• Build and maintain a rolling partner marketing calendar that aligns to key industry events, partner QBRs, and pipeline milestones.
• Translate the partner business strategy into actionable, measurable marketing programs across sell-with and sell-through motions.
• Design and execute co-marketing programs with priority partners that contribute directly to sourced and influenced pipeline.
• Own MDF program strategy and activation — ensuring funds are deployed against high-impact activities with clear ROI tracking and reporting.
• Align partner marketing investments to target accounts and buying committee personas to support account-based motions.
• Develop marketing enablement assets and playbooks that help partners effectively position and sell Dragos solutions.
• Drive partner engagement through structured communications, co-branded campaigns, joint events, and partner incentive programs.
• Build strong relationships with partner marketing counterparts to deepen co-marketing collaboration and increase partner-led pipeline.
• Partner closely with demand generation, field marketing, and the partner organization to ensure programs are connected and not siloed. Ensure partner marketing activity is visible in pipeline reporting and campaign attribution frameworks.

Requirements

• 6–8 years of B2B marketing experience, with at least 3 years focused on partner or channel marketing , experience working with Microsoft and Accenture is a plus.
• Demonstrated success designing and executing partner marketing programs that drive measurable pipeline outcomes.
• Experience managing MDF programs and co-marketing relationships with technology alliance and channel partners.
• Strong understanding of account-based marketing and how partner programs can extend ABM motions.
• Excellent cross-functional collaboration skills — you are as comfortable working with a partner's marketing team as you are with your internal sales and demand generation counterparts.
• Strong written and verbal communication; able to build compelling narratives for internal stakeholders and partners alike.
• Experience in cybersecurity, enterprise SaaS, or a similarly complex B2B technology environment strongly preferred.
• Familiarity with HubSpot, Salesforce, and partner relationship management (PRM) platforms a plus.