Senior Partner Marketing Manager

Responsibilities

• Build and execute integrated marketing and communications plans, supporting content strategies and content journeys that promote the full value of partner motions. Ensure alignment to Microsoft business priorities, Global Channel Partner Sales (GCPS), Enterprise Partner Sales (EPS) and SME&C priorities across the partner journey, including build and GTM motions, enablement, change management activities.
• Develop top-level narratives and messaging guides aligned to key partner moments to drive awareness, adoption, and recognition. Maintain the partner messaging and positioning framework and ensure consistency in storytelling across content channels and field engagements.
• Create a comprehensive content plan with a core bill of materials (BOM) — anchored by the monthly partner emails and supporting nurture campaigns — that reflects partner and customer insights and provides clarity on how partners discover, engage with, and benefit from Microsoft partner opportunities, including clear paths to the web experience and Partner Center.
• Define success metrics, measurement frameworks, and KPIs to report on impact and engagement — including email open and click-through performance against benchmarks, revenue retention and renewals (ARR and seat growth), lead activation and conversion, and tactic efficiency — to internal stakeholders across SME&C, GCPS, Marketing and EPS.
• Drive operational excellence across the communications intake, planning, review, and launch process — partnering with agency teams to reduce churn, simplify complex processes, consolidate communications across pods, and accelerate time to market while improving the stakeholder and partner experience.
• Ensure content and communications are delivered in accordance with Microsoft's privacy, security, and brand guidelines.
• Manage agencies, vendors, and budgets to deliver content and campaigns aligned to defined business priorities, with a focus on fiscal accountability and compliance with Microsoft policies.
• Support PR and communications as needed to ensure that partner programs are accurately and strategically represented across internal and external channels.
• Be a partner advocate. Relentlessly champion Microsoft partners by ensuring their needs, experiences, and feedback shape content development and marketing strategies. Consider how partners discover, engage with, and apply content to grow their business and deliver customer success.
• Contribute to the continual development of the team's marketing excellence by sharing top practices and insights, and by fostering an inclusive team culture where all employees can thrive and contribute to Microsoft's partner success strategy.

Requirements

• - Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience - OR equivalent experience.

Preferred

• - Master's Degree in Business Administration, or related field AND 4+ years sales, marketing, technology-based, or business development experience OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years sales, marketing, or business development experience - OR equivalent experience.
• - 8+ years of relevant experience in partner marketing, sales, or business development, ideally including channel or partner motions.
• - Proven ability to manage high-volume, multi-audience communications programs and collaborate across teams.
• - Experience developing campaign and segmentation strategies, assessing risk, leading change-management communications, and aligning execution with business priorities.
• - 1+ years of experience in Cloud and AI workloads, incl. security
• - Strategic planning: Synthesizing research and insights to inform channel partner strategy and market positioning.
• - Partner-centered Learning: Evaluating internal/external data and engaging with partners to generate actionable insights.
• - Execution leadership: Driving execution of a high-volume marketing and communications portfolio, aligning with channel motions, and leveraging incentive programs.
• - Data-driven optimization: Using campaign performance data and partner segmentation to target at-risk and high-opportunity partners, mitigate revenue loss, and continuously improve outcomes.
• - Change management communications: Landing complex program, compliance, and new-commerce changes with clarity to drive timely partner action.