Senior Partner Marketing Manager

Responsibilities

• Develop and execute integrated partner marketing strategies aligned with DTN's go-to-market priorities, partner tiers, and commercial objectives.
• Build joint go-to-market playbooks with strategic technology alliances and system integrator partners, including messaging frameworks, campaign briefs, and launch plans.
• Own the annual partner marketing calendar, coordinating co-branded campaigns, webinars, industry events, digital placements, and partner communications.
• Manage the partner marketing budget and Market Development Funds (MDF), including allocation, co-op fund administration, ROI measurement, and leadership reporting.
• Develop high-quality co-branded marketing and sales enablement materials, including solution briefs, competitive battlecards, joint case studies, email campaigns, social assets, and customer-facing integration stories.
• Build and maintain a partner enablement portal offering on-demand training, product updates, and sales resources while driving partner engagement and adoption.
• Collaborate with Product Marketing to translate product releases, technical capabilities, and competitive positioning into compelling partner-ready messaging.
• Plan and execute joint demand generation programs, including digital campaigns, webinars, account-based marketing (ABM), trade show sponsorships, regional roadshows, and virtual events.
• Partner with alliance sales teams and DTN's field sales organization to align marketing activities with pipeline targets, accelerate deal velocity, and support revenue growth.
• Define, track, and report partner-sourced and partner-influenced pipeline, presenting performance insights and recommendations to the VP of Product Marketing and Senior Director, Partnership Leader.

Requirements

• 7+ years of B2B marketing experience, including at least 3 years in partner, channel, or alliance marketing.
• Demonstrated success building and scaling partner marketing programs that generate measurable pipeline within a $100M+ B2B software or data business.
• Strong understanding of partner and channel ecosystems, including resellers, value-added resellers (VARs), system integrators, global system integrators (GSIs), and technology alliances.
• Experience developing SaaS partner ecosystems, including relationships with Amazon Web Services (AWS) and other major technology partners, as well as migration-focused marketing campaigns.
• Proven experience managing Market Development Funds (MDF), including budgeting, co-op fund administration, and ROI measurement.
• Excellent written communication and content development skills, with experience creating compelling co-branded marketing materials and partner-facing collateral.
• Hands-on experience using Salesforce for pipeline management, HubSpot for campaign execution, and partner portal platforms.
• Strong analytical capabilities, including dashboard development, funnel analysis, pipeline attribution, and communicating performance insights to senior leadership.
• Strategic thinking and the ability to connect partner marketing initiatives to measurable business outcomes.
• A builder mentality, with the ability to create structure, develop processes, and execute effectively in a high-growth environment.

Preferred

• Experience in B2B data, analytics, agriculture technology, energy, or supply chain industries.
• Familiarity with cloud marketplace co-selling programs involving AWS, Microsoft Azure, or Google Cloud.
• Experience marketing AI/ML-enabled products and translating technical capabilities into compelling partner-facing messaging.
• Experience working within an organization scaling from $200M to $500M+ in annual revenue.

Benefits

• What You Can Expect from DTN - Competitive Salary - Unlimited PTO - Flexible working hours - Remote work model (position dependent) - Competitive Medical, Dental and Vision Insurance Plans - 6% 401K matching - Unlimited access to 13k+ courses via learning platform to support employee career advancement - Employee Assistance Program (EAP)