Senior Partner Marketing Manager

Responsibilities

• Serve as the primary marketing lead for an assigned portfolio of strategic partners; develop annual and quarterly joint marketing plans aligned with business priorities, industry strategies, and go-to-market motions; prioritize programs, resources, and investments based on strategic fit and expected business impact; establish regular planning, performance review, and optimization processes with internal and partner stakeholders.
• Develop and execute integrated campaigns across content, digital, social, webinars, thought leadership, account-based marketing, executive engagement, and events; define clear objectives, audiences, budgets, success measures, and follow-up strategies for each program; coordinate activation across field marketing, digital, content, communications, creative, sales, alliances, and sector teams; create scalable marketing frameworks while tailoring programs to each partner’s priorities.
• Own the executive engagement strategy for assigned partner relationships; develop high-touch experiences that connect Concentrix executives, partner executives, clients, and priority prospects; lead the strategy for executive roundtables, private dinners, briefings, forums, advisory programs, conferences, and other curated experiences; define the business objectives, audience strategy, partner involvement, executive participation, messaging, and content direction for each program; evaluate sponsorship and event opportunities based on audience quality, account alignment, executive participation, and expected business value; partner with field marketing and event teams on project management, logistics, production, and onsite execution.
• Manage partner marketing budgets, market development funds, co-investment, and partner-funded initiatives; develop joint marketing proposals tied to defined business objectives and measurable outcomes; track funding requirements, approvals, utilization, program performance, and return on investment; recommend adjustments based on results, business priorities, and partner opportunities.
• Work closely with partner sales, alliance leaders, sales teams, sectors, and solution teams to translate business priorities into actionable marketing programs; align programs to jointly identified accounts, opportunities, solutions, and growth motions; provide sellers and partner teams with the messaging, content, event information, and enablement required to support activation; establish processes for follow-up, lead handoff, opportunity tracking, and outcome reporting; maintain clear accountability across marketing, sales, alliances, and event operations.
• Track performance across partner marketing and executive engagement programs; measure results such as executive engagement, meetings generated, target-account participation, opportunities influenced, pipeline impact, campaign engagement, event performance, and MDF utilization; provide clear reporting, insights, and recommendations to improve future programs and investment decisions.

Requirements

• 7+ years of experience in partner marketing, alliance marketing, ecosystem marketing, executive engagement, field marketing, or a related B2B marketing role.
• Experience managing marketing strategy across multiple strategic partners or alliance relationships.
• Proven success developing integrated marketing and executive engagement programs.
• Experience managing MDF, co-marketing investments, sponsorships, or partner-funded initiatives.
• Strong business acumen with the ability to connect marketing activity to accounts, opportunities, pipeline, and revenue.
• Demonstrated ability to lead complex programs across a matrixed organization.
• Strong executive communication, relationship management, and stakeholder leadership skills.
• Ability to influence without direct authority and manage multiple priorities in a fast-moving environment.
• Strong program management, budget management, judgment, and attention to detail.

Preferred

• Experience working with strategic technology and ecosystem partners such as Microsoft, Adobe, AWS, Genesys, NiCE, Salesforce, Databricks, or similar organizations.
• Prior experience in sales, business development, or a commercially focused role is highly valued, particularly for candidates who can translate sales priorities into effective partner marketing programs.
• Experience in technology services, customer experience, consulting, AI, cloud, or digital transformation.
• Experience developing executive programs and high-touch client experiences.
• Experience supporting account-based marketing and industry-specific go-to-market initiatives.
• Experience evaluating sponsorships, conferences, and strategic event investments.

Benefits

• Benefits available to eligible employees in this role include medical, dental, and vision insurance, comprehensive employee assistance program, 401(k) retirement plan, paid time off and holidays.