Senior Marketing Manager - Specification Brand Engagement & Partnerships

Responsibilities

• Creative & Strategic Campaign Development
• - Develop integrated marketing campaigns that drive awareness, engagement, and action with high-value audiences across the residential A&D ecosystem
• - Collaborate with internal Communications team on the creative campaign strategy and deliverables
• - Identify and pursue market opportunities for co-branding, partnerships, or sponsorships with third-party brands aligned with Lutron values and luxury positioning
• - Develop budget recommendations across partnership and engagement opportunities, balancing brand value, expected outcomes, strategic priorities, and available resources
• - Evaluate partnership proposals and activation opportunities, bringing clear recommendations to team leadership for review and approval when appropriate.
• - Work in tandem with the paid media lead to amplify brand engagement efforts across digital, print, and social channels—ensuring reach, consistency, and measurable outcomes
• - Spearhead influencer campaigns and thought leadership opportunities aligned with brand values and audience interests
• - Coordinate the execution of events and brand activations in partnership with internal teams and agency support
• - Evaluate campaign performance and engagement metrics; deliver insights and recommendations to inform future brand efforts

Requirements

• Bachelor's degree required; preferably in Marketing, Communications, or a related field
• 10+ years of relevant work experience in Marketing and related fields
• Proficiency in MS Suite and familiarity with various web, email, and social media platforms and associated analytics tools (Salesforce Marketing Cloud, Google Analytics, etc.)
• Willingness to travel up to 20% of the time
• You are authorized to work in the U.S. and will not require Lutron to sponsor you for any work visa, such as an H-1B, either immediately or at any time in the future. Lutron does not offer work visa sponsorship for this position.

Benefits

• Lutron's employee benefits include 401k match, health, dental, and life insurance, paid vacation (amount based on tenure with the company), flexible spending accounts, and tuition reimbursement programs.