Senior Marketing Campaigns Specialist Marketo (New York)

Responsibilities

• Partner with marketing teams across Americas (NA/LATAM) to develop and implement innovative, integrated email programs that build awareness, drive demand and generate leads.
• Lead the technical execution of email marketing programs (trigger-based automations, nurtures, ABM), including audience segmentation, robust testing, deployment and continuous optimisation.
• Take responsibility for the QA and activation stage to ensure user-built email programs meet internal standards.
• Measure and monitor on-going email campaign performance – providing insights to internal stakeholders, marketers and direct team.
• Act as an email campaigns subject matter expert, providing hands on support, guidance and coaching to our global Marketo user base.
• Helping to provide strategic direction and governance to enforce company email marketing protocols and processes.

Requirements

• At least 2 years of proven experience working with the Marketo platform, encompassing database management, campaign execution, and reporting.
• Experience in email campaign set up, testing and deployment in a fast-paced environment
• A self-starter who works effectively within established processes, with strong attention to detail and the ability to quality-check both own work and others’ to minimise errors.
• Be adaptable - flexible, resilient and able to adjust to changes in the work environment or shifting priorities.

Preferred

• Be calm under pressure, whilst methodical and logical in your approach.
• Ability to build and develop strong relationships with key users and stakeholders.
• Manage the delivery of tasks and campaigns to tight deadlines.
• Demonstrate a proactive mindset – able to foresee potential issues or challenges that affect campaigns or processes and recommend solutions.
• Proven ability to transform existing processes, abstract requirements into comprehensive, practical email program solutions.

Benefits

• Hybrid Work Environment: 2 to 3 days a week in office required based on your line of business and location
• A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
• Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals
• Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
• Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
• Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe
• Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community