Senior Marketing Campaign Strategist

Responsibilities

• Serve as the primary marketing lead for all parish & school faith formation products and services.
• Develop and execute comprehensive marketing plans across digital, print, social media, and paid channels.
• Collaborate with product managers, curriculum developers, and sales teams to align marketing strategies with product goals and seasonal priorities.
• Create engaging campaign messaging that connects OSV’s catechetical mission with educators and ministry leaders.
• Coordinate creative deliverables with the Creative Design pod to ensure cohesive visual and narrative storytelling.
• Manage campaign budgets, timelines, and performance tracking in partnership with the Marketing Intelligence Analyst.
• Oversee lead generation initiatives supporting Catholic schools and faith formation programs.
• Analyze campaign data and recommend optimizations to improve reach, engagement, and conversion.
• Support product launches, new resource introductions, and training campaigns for catechetical solutions.
• Serve as the primary Marketing point of contact for OSV News, partnering with News stakeholders to understand goals, anticipate marketing needs, and incorporate activity into Marketing’s planning and campaign workflow.

Requirements

• 6-8 years of experience in marketing, preferably in publishing, education, or faith-based industries.
• Proven success developing and managing multi-channel marketing campaigns.
• Strong understanding of content marketing, digital advertising, and lead generation strategies.
• Familiarity with the needs and audiences of Catholic schools and parish formation programs.
• Experience with SEO/SEM and CRM systems preferred.
• Excellent writing, communication, and project management skills.
• Bachelor's degree in Marketing, Business, or a related field preferred; equivalent education and relevant work experience will be considered.
• Creative thinker with strong storytelling and audience empathy.
• Analytical skills for campaign measurement and optimization.
• Strong collaboration and interpersonal communication skills.