Campaign Manager, Software Marketing

Responsibilities

• You will be the point person for individual campaigns. That means working with our paid media agency, internal content team, global marketing organization, email team, and external freelancers and agencies to get each campaign briefed, built, launched, and measured.
• Campaign Planning: You will work with product marketing and demand generation to turn acquisition and engagement goals into campaign plans with defined audiences, messages, channels, timelines, and success measures.
• Campaign Coordination: You will act as the point person for assigned campaigns from kickoff to wrap-up. Keep deliverables, deadlines, and budgets on track and flag risks early.
• Agency and Freelancer Partnership: You will work with our paid media agency and with freelancers and creative agencies on campaign briefs, timelines, and reviews, in coordination with our internal teams.
• Content Partnership: You will work with internal content teams and freelancers to make sure each campaign has the assets it needs, such as landing pages, emails, ads, guides, and webinars, and that they are written clearly for practice owners, veterinarians, and practice teams.
• Email and HubSpot Campaigns: You will coordinate with the email team to build and launch campaigns in HubSpot.
• Customer Acquisition and Engagement: You will support campaigns for new customer acquisition and for existing customers, including adoption, onboarding, cross-sell, and retention programs.
• Measurement and Reporting: You will track campaign performance against goals, report on results, and recommend changes to targeting, messaging, and channel mix.
• Campaign Operations: You will help maintain the campaign calendar, briefs, templates, and status updates that keep a distributed team aligned.
• Cross-Functional Collaboration: You will work with product marketing, demand generation, events, sales, and customer success to keep campaigns connected to what customers and sales teams need.

Requirements

• 5+ years of experience in B2B marketing, including running multi-channel campaigns, ideally for a SaaS or technology business
• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and work experience
• Experience supporting campaigns across paid media, email, web, and content
• Experience working with external agencies and freelancers, including writing briefs and keeping work on schedule and on budget
• Working knowledge of HubSpot. Candidates who can build and manage their own campaign elements in HubSpot are especially welcome
• Familiarity with campaign performance metrics such as leads, MQLs, SQLs, conversion, and cost per lead
• Strong project management and organizational skills. You keep many moving pieces on track without being chased
• Clear writing and good editorial judgment
• A self-starter who can work independently, make sound decisions within established guidelines, and move work forward in a large organization
• Comfort switching between planning and hands-on execution

Benefits

• Health / Dental / Vision benefits day one
• 5% matching 401k
• Opportunity for annual cash bonus
• Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and much more
• A dynamic and exciting career that utilizes your veterinary practice experience and technical skills, allows you to travel, meet new people, expand your knowledge and skill set, all while positively impacting the lives of pets and their owners