Responsibilities

• Role Overview We are looking for a hands-on Marketing Manager to build and grow Twinkl Family's parent proposition in the United States. You will have strong foundations to work from, including Twinkl's content, customer data, technology and the experience of our central Families team in more established markets. Your job will be to determine what should be adapted for US parents, what needs to be built locally and how we can create a proposition that parents understand, value and continue using. The US parent segment is at an early stage, so this role offers meaningful ownership. You will develop customer journeys, launch campaigns, improve the onsite parent experience and build the insight loop that guides future decisions. This is a practical role for someone comfortable moving between planning, writing, execution, analysis and iteration. You will report day to day to the Head of USA Marketing and work closely with the Commercial Director, Twinkl Family. The US General Manager will act as executive sponsor, helping set strategic priorities, remove organizational barriers and secure cross-functional support from Product, UX, Content, Data and other central teams. This role does not initially include direct reports, so you should be comfortable owning delivery while coordinating effectively with colleagues across the business.
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Requirements

• A proven track record as an independent self-starter who builds, launches, and manages campaigns end-to-end without relying on supporting staff or delegation
• Solid experience with lifecycle/CRM marketing — segmentation, triggered journeys, marketing automation platforms
• Retention and onsite optimization experience in a subscription or D2C business
• Comfortable running experiments, reading the results honestly, and moving on from what doesn\'t work
• Real familiarity with the US education and parenting landscape
• Good judgment on when to use what\'s already proven elsewhere versus build something new for the US
• Enough comfort in a CMS to make basic site changes (banners, nav, landing pages) without needing a developer every time
• Strong writing and communication skills with a good eye for brand consistency

Benefits

• Robust compensation and benefits package
• 15 days of paid time off (PTO) annually plus 13 federal holidays
• Accrued paid sick leave
• 401K employer match
• 100% employer-funded healthcare plan (Blue Cross Blue Shield), with additional spouse and dependent contribution
• Life insurance coverage fully funded
• Diversity, inclusion, and belonging. Our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents.
• Continuous Professional Development (CPD). Our ever-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.
• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.