Responsibilities

• Building, configuring, testing, and launching campaigns within Salesforce Marketing Cloud Account Engagement (MCAE), including email programs, landing pages, forms, nurture journeys, and automated workflows.
• Translating go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation that supports buyer progression through awareness, consideration, and decision stages.
• Partnering closely with Demand Generation and GTM Planning teams to transform campaign briefs into fully operational and production-ready programs.
• Managing campaign deployment timelines and ensuring flawless execution across multiple concurrent initiatives.
• Supporting paid media activation across Google Ads, LinkedIn Ads, and social channels in collaboration with Digital Marketing teams.
• Coordinating end-of-life (EOL) and product sunset communications, including audience segmentation, campaign logistics, execution timelines, and stakeholder alignment.
• Maintaining campaign execution logs, status reporting, milestone tracking, and cross-functional handoffs to ensure transparency and accountability.
• Execute comprehensive quality assurance processes for all campaign assets, including rendering validation, link testing, audience verification, suppression management, and Salesforce CRM integration checks.
• Maintain high standards of data hygiene across MCAE and Salesforce CRM systems.
• Monitor campaign workflows to identify operational bottlenecks and opportunities for process improvement.

Requirements

• Bachelor's degree in marketing, business, communications, or related field OR equivalent experience.
• 3+ years of experience in marketing operations, campaign operations, or demand generation execution
• Hands-on Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) experience — required
• Strong understanding of Salesforce CRM campaign and lead object relationships
• Demonstrated experience executing ABM and lifecycle email programs at scale in B2B environments

Preferred

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Experience supporting Account-Based Marketing (ABM) programs in a complex B2B environment.
• Background in healthcare technology, SaaS, or enterprise solution selling organizations.
• Salesforce Marketing Cloud Account Engagement (Pardot) Specialist certification.
• Working knowledge of HTML and CSS for email troubleshooting and template modifications.
• Experience managing or supporting paid digital campaigns through Google Ads and LinkedIn Campaign Manager.
• Familiarity with social media management and publishing platforms such as Oktopost.