Responsibilities

• Own the end-to-end execution of integrated digital campaigns to support the mortgage, auto and government relations teams, from kickoff through post-campaign analysis-with a focus on timely delivery, measurable outcomes, and stakeholder alignment.
• Support the development of comprehensive media plans, offering guidance on ad placements, targeting tactics, and platform recommendations.
• Lead cross-functional collaboration, manage campaign execution, timelines, and ensure accountability across internal teams and external vendors.
• Serve as the primary point of contact for digital agencies and media partners, overseeing contracts, creative development, ad trafficking, and performance tracking.
• Provide updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails. Communicate detailed meeting notes, briefings, and status updates.
• Monitor social feeds for campaign performance, comments and engagement.
• Put in creative requests with internal design teams. Develop compelling ad and creatives in partnership with agency and internal design team keeping vendor specifications in mind.
• Partner with agency, internal account teams and marketing ops team to track and reconcile ad spend, and address invoicing questions or adjustments.
• Track and manage campaign budgets and invoices, ensuring accurate forecasting and adherence to spend targets.
• Implement robust tracking frameworks and analyze campaign performance across platforms. Deliver actionable insights to optimize reach, engagement, and ROI.

Requirements

• 5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goals preferably in B2B SaaS or public sector.
• Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS).
• Proven success managing large-scale projects, budgets, and cross-functional teams.
• Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines.
• Hands-on experience with platform-native tools (LinkedIn Campaign Manager, Meta Ads, Google Ads, DV 360 etc.).
• Skilled in ad trafficking, Google Tag Manager, and campaign measurement.
• Strong analytical mindset with experience in A/B testing and performance optimization.
• Excellent verbal, written, and presentation skills, with the ability to interpret results, present findings clearly, and recommend next steps.
• Highly organized, detail-oriented, and accountable, self starter.

Preferred

• Familiarity with tools like Looker.
• Experience buying media on TV, podcasts, Programmatic vendors.

Benefits

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
• The targeted base pay range for this role is: $94,500 to $148,500 with this range reflecting differences in candidate knowledge, skills and experience.