Senior Manager, Partner Marketing

Responsibilities

• Proactively identify new growth opportunities across the partner portfolio, including new placements, product integrations, audience segments, and co-marketing angles, driving recommendations that deepen partner value and expand revenue potential
• Build and own the partner marketing strategy end-to-end, developing a framework with clear co-marketing expectations and success metrics per partner segment
• Own the partner marketing calendar — campaigns, launches, events, and activations — ensuring cohesion across the partner portfolio
• Develop and execute co-marketing programs across email, webinars, events, paid, and content channels that drive partner-sourced pipeline and revenue
• Create co-branded content and enablement assets, including playbooks, pitch decks, case studies, product sheets, and landers that make it easy for partners to go to market
• Assess performance regularly and identify opportunities to deepen engagement
• Track partner-sourced leads, influenced pipeline, and campaign ROI, and communicate results clearly to senior leadership and partners
• Support quarterly business reviews with partners and equip the BD and partnerships team with the internal materials needed to represent LegalZoom's products and partner marketing capabilities in external conversations
• Build AI agents and automated workflows in Claude, ChatGPT, or Gemini to streamline partner reporting, enablement content creation, and campaign operations

Requirements

• 8+ years of experience in B2B partner marketing, with experience across both referral/reseller partnerships and technology or strategic alliance partnerships
• Proven track record building partner programs spanning co-marketing campaigns, new growth opportunities, and revenue-driving activations, with measurable pipeline and business impact
• Strong background in partner enablement, creating assets and programs that improve partner marketing capability
• Ability to engage at the executive level, with partners and internal stakeholders, and build trust quickly
• Excellent written and verbal communication skills with strong presentation and storytelling ability
• Experience building AI agents and automated workflows using Claude or similar tools
• Bachelor's degree required; MBA preferred

Preferred

• MBA preferred

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• ○ Fertility
• ○ Mental Health
• ○ One Medical