Senior Manager, Partner Marketing

Responsibilities

• Build the co-marketing demand engine
• Plan and run joint campaigns, field events, webinars, and co-sponsorships with technology/ISV and channel partners.
• Identify the opportunities independently. Know which events a partner is attending, where a co sponsorship makes sense, which campaign fits which partner, without waiting for the Partnership team to surface them.
• Deploy market development funds (MDF) strategically against the highest-return joint motions, in consultation with marketing leadership.
• Create and move the content
• Author joint, partner-facing content: co-branded decks, jointly written white papers, and partner-centric assets - new content, borrowing from PMM where it fits. You own and drive these; partner with the TMM and PMM for the technical substance.
• Orchestrate Acceldata’s existing content to partners: get the latest xLake white papers, messaging, and campaign assets into partners’ hands so they can carry them to customers.
• Package product release announcements for partners on a quarterly cadence — distilling internal and customer release content into a partner-facing digest timed to a rhythm partners can absorb and act on.
• Enable partners to sell
• Equip partner marketing and field teams with the messaging, positioning, and assets to represent xLake credibly to their customers.

Requirements

• 12+ years in partner/channel marketing, co-marketing, or field marketing in B2B tech/enterprise software.
• Both maker and orchestrator: can write a white paper and project-manage five partners and three internal teams to ship a campaign.
• Business-side owner with editorial judgment - conversant enough in a data/AI/infrastructure context to be credible with partners, and knows when to pull in technical specialists (TMM, PMM, SE) for the deep substance.
• Has deployed MDF and run co-sponsorship or joint-event motions end-to-end.