Senior Manager, Partner Marketing

Responsibilities

• You drive the marketing relationship with Acceldata’s technology/ISV and channel partners and turn it into joint demand, awareness, and enablement.
• Leverage the doors opened by the Partnership team to build a strong relationship with the partner’s marketing organization.
• You find the joint events, the co-sponsorships, the campaigns, and you deploy the budget to make them happen while keeping the Partnership team appraised of the actions.
• Build the co-marketing demand engine
• Plan and run joint campaigns, field events, webinars, and co-sponsorships with technology/ISV and channel partners.
• Identify the opportunities independently. Know which events a partner is attending, where a co sponsorship makes sense, which campaign fits which partner, without waiting for the Partnership team to surface them.
• Deploy market development funds (MDF) strategically against the highest-return joint motions, in consultation with marketing leadership.
• Create and move the content
• Author joint, partner-facing content: co-branded decks, jointly written white papers, and partner-centric assets - new content, borrowing from PMM where it fits. You own and drive these; partner with the TMM and PMM for the technical substance.
• Orchestrate Acceldata’s existing content to partners: get the latest xLake white papers, messaging, and campaign assets into partners’ hands so they can carry them to customers.

Requirements

• 12+ years in partner/channel marketing, co-marketing, or field marketing in B2B tech/enterprise software.