Responsibilities

• Lead Zocdoc’s provider brand strategy, building awareness, affinity, trust, and preference among current and prospective providers
• Develop and implement provider marketing programs, including integrated campaigns, partnerships, and thought-leadership opportunities, that strengthen our reputation and deepen connection with providers
• Develop and execute creative campaigns that elevate the Zocdoc provider brand across channels
• Own and evolve Zocdoc’s foundational brand systems, including brand health tracking and analysis
• Manage online reputation and community engagement for provider and business audiences, including how Zocdoc participates in conversations about healthcare innovation, practice growth, patient experience, and Zocdoc product experience and value
• Define and drive our provider advocate program, leveraging our greatest champions as advocates
• Collaborate cross-functionally with Patient Brand, Provider Acquisition, Product Marketing, Content Marketing, Creative, and Legal to ensure campaigns, messaging, and creative are aligned, accurate, and compliant
• Empower internal and external partners to be stewards of the Zocdoc brand, driving consistency and excellence across all provider-facing touchpoints and materials

Requirements

• 8–10 years of experience leading integrated marketing for world-class tech brands. Marketplace experience where the supply side is a professional industry is a plus
• Proven track record in creative strategy, and integrated campaign development for professional audiences
• Experience building or evolving brand frameworks and measuring brand health; connecting programs back to the business
• Experience developing and executing an organic social strategy and online community engagement for professional audiences