Senior Manager In-Person/Employee Co-Brand Acquisition

Responsibilities

• Drive co-brand card acquisitions through inflight, airport, call center, and lounge employees
• Incentive program structure and economics
• Relationship management with operational and commercial leaders
• Manage field employees across United hubs and operational groups
• Manage the cost budget tied to these initiatives
• Steer omnichannel marketing across airline-owned digital platforms, airport touchpoints, and influencer activations in destination markets.
• Translate brand strategy into integrated marketing plans and oversee campaigns that reinforce brand positioning across customer touchpoints.
• Evaluate competitive positioning and manage brand narratives to differentiate the airline in priority markets.

Requirements

• 5+ years of relevant experience.
• High school diploma or equivalent
• Experience in marketing, communications (B2C, internal, B2B), workforce management, or sales supporting major global brands, clients, or initiatives.
• Experience leading a team, with strong leadership, executive presence, communication, presentation, project management, and analytical skills.
• Ability to manage a large-scale marketing budget with measurable return on investment and collaborate with and influence senior leaders, partners, and customers
• Ability and willingness to travel approximately 30% of the time.
• Ability to walk extensively throughout airport terminal gates, main lobbies and onboard aircraft as well as lifting boxes of promotional materials, literature collateral and swag/company branded items up to 25 lbs
• Must be legally authorized to work in the United States for any employer without sponsorship
• Successful completion of interview required to meet job qualification
• Reliable, punctual attendance is an essential function of the position

Preferred

• Bachelor’s degree preferred
• Experience growing as a subject matter expert.
• Demonstrated track record of problem-solving and creative thinking.
• Experience driving sales performance from front-line employees
• Demonstrates an understanding of the capabilities and limitations of generative AI tools and effectively leverages them to support research, analysis, content creation and problem solving. Applies critical thinking to validate AI-generated outputs while adhering to organizational policies for responsible AI use, data privacy and security.

Benefits

• You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter, paid holidays, paid time off, 401(k) and flight privileges.