Senior Director of Lifecycle Strategy

Responsibilities

• Design and drive key metrics for measuring lifecycle performance across conversion, retention, reactivation, and monetization
• Identify the highest leverage opportunities in the customer journey to drive growth, and drive alignment across the business in how we prioritize those investments
• Partner with executive leadership to align lifecycle strategy with company-wide growth objectives.
• Effectively influence the global strategic roadmap through effective cross-functional collaboration, particularly with Product, Data Science, Analytics, and Brand
• Drive business cases and secure buy-in for lifecycle resourcing and program bets
• Lead cross-functional initiatives spanning Product, Data Science, Engineering, Brand, and Operations to deliver cohesive lifecycle experiences
• Ensure foundational data, infrastructure, platform tools, and measurement are in place to run a high-functioning program
• Collaborate with Product teams on shared user journey roadmaps that prioritize customer needs and the problems we need to solve to achieve business objectives
• Partner with Data Science and Analytics to both develop predictive models that improve lifecycle investment priorities and implement scalable testing methods
• Collaborate with Brand to ensure we have well crafted and scalable messaging and creative strategies for running the lifecycle program

Requirements

• 15+ years of experience in, Lifecycle Strategy, Email Strategy, or Growth
• Proven track record of building high performing lifecycle programs that have demonstrated material impact on growth businesses
• Experience successfully prioritizing lifecycle bets by understanding product opportunities, impacts, and risks
• Deep experience partnering with data science, marketing technology teams, and analysts to develop lifecycle data strategy, experimentation and measurement methods, and to inform forward looking investments
• Strong technical background in CRM platform design (Iterable, Braze) and CDP requirements for successful lifecycle programs
• Best in class knowledge of lifecycle channels, particularly: in web/app, push, email, and SMS
• Proven experience working with analytical measurement tools like Amplitude to identify opportunities and measure program results
• Enjoys operating in a highly matrixed environment and is very effective at driving cross-functional initiatives and influencing senior partners without direct authority
• Experience operating in consumer tech companies and/or marketplaces strongly preferred

Preferred

• Experience operating in consumer tech companies and/or marketplaces strongly preferred

Benefits

• Competitive compensation
• 401k match
• Long-term incentive plan with a company performance-based cash payout
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Pet benefits, including $1,000 toward bringing home a new dog or cat
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
• Regular team activities performed in-person and virtually