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Rover.com

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3.7
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Company overview

At Rover, everyone has ownership of their work and the opportunity to make a true impact. We believe that being diverse and inclusive is key to our success and encourage every employee to share their unique perspective while being their true self. We believe everyone deserves the unconditional love of a pet, and Rover exists to make it easier to experience that love. We’re supporting dog owners and empowering dog sitters to run thriving pet-care businesses in your neighborhoods. The Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe.
Founded in 2011
Seattle, Washington, USA
11K employees (96 in marketing)
www.rover.com
67% recommend to a friend
58% positive business outlook

Salaries

Typical salary range

$182,290 – $242,446

/ yr

Median base

$155,000

Median total

$155,000

Median experience

8 years

Salaries

8

Pay by role

General Marketing

3 submissions

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People

Founders and leadership

Philip Kimmey
Philip Kimmey
Co-Founder & Director of Software Development
At the company for 15 years 5 months
Aaron Easterly
Aaron Easterly
Executive Chair & Co-Founder
At the company for 15 years 2 months

Marketing leadership

Lesley Fox
Lesley Fox
Head of Brand Social
At the company for 10 months
Drew Stefan
Drew Stefan
Head of Talent Acquisition
At the company for 5 years 6 months
Joshua Lapidus
Joshua Lapidus
Marketing Director
At the company for 1 year 2 months
Ashton Doyle
Ashton Doyle
Senior Director, Brand
At the company for 1 year 11 months

Hiring contacts

Drew Stefan
Drew Stefan
Head of Talent Acquisition
At the company for 5 years 6 months
Margarita Berlova
Talent Acquisition Partner
At the company for 2 years 1 month

Hiring activity

Open marketing jobs over time

14 open now

Headcount trend

Company growth over the last 12 months

Headcount +3.8% year over year

Funding

Total funding

$360.9M

Last raise

$50M

Post IPO Equity, 5 years ago

Funding history

Aug 2021

Post IPO Equity Rover · $50M

May 2018

Series G Rover · $125M

May 2018

Debt Financing Rover · $30M

Jul 2017

Series F Rover · $65M

Sep 2016

Series E Rover · $40M

Mar 2015

Series D Rover · $25M

Audience

Monthly website visitors
6M
Month over month-3.7%
Quarter over quarter-24.3%
Top sourceDirect (58.4%)
Ad budget per month$248.4K
Average search rank44.8
Traffic source mix
Direct
58.4%
Search
37%
Referral
2.6%
Social
1.3%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

89.4K

12-mo growth

+25.6%

Monthly growth

+5.5%

News

Rover Completes Acquisition of Mad Paws
Nov 11, 2025 • Yahoo Finance
HGTV Stars Accuse Rover.com Sitter of Cover-Up in Dog’s Death
Oct 24, 2025 • Lawyer Monthly
HGTV Couple Demand Accountability From Pro Pet-Sitter and Rover.com
Oct 24, 2025 • TMZ

Links

www.rover.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Open positions14 open marketing positions

Rover.com logo

Director, Pet Parent Journey & GTM

Rover.com

Seattle, WA (Hybrid)

$173K/yr - $230K/yrIn-houseFull-timeDirector/executive
3 hrs ago
Rover.com logo

Marketing Manager, Affiliate and Creator

Rover.com

Seattle, WA (Hybrid)

$129K/yr - $172K/yrIn-houseFull-timeSenior level8+ years exp.
5 days ago
Rover.com logo

Product Manager - Search Experience

Rover.com

Seattle, WA (Hybrid)

$109K/yr - $136K/yrIn-houseFull-time
2 weeks ago
Rover.com logo

Product Manager, SEO and Answer Engine Optimization (AEO)

Rover.com

Seattle, WA (Hybrid)

$109K/yr - $136K/yrIn-houseFull-time
2 weeks ago
Rover.com logo

Paid Social Marketing Manager

Rover.com

Seattle, WA (Hybrid)

$129K/yr - $172K/yrIn-houseFull-timeSenior level8+ years exp.
5 weeks ago
Rover.com logo

Staff Engineer, Commerce Platform

Rover.com

Seattle, WA (Hybrid)

$182K/yr - $260K/yrIn-houseFull-time
5 weeks ago
View all 14 jobs

Rover.com insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2011
Headquarters
Seattle, Washington
Employees
501-1000
Flat last 12mo
Marketing team
96
1% of company
34 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2021-06-28 -> 2025-12-29
Headcount (12 months)
+3.8%
Last funding round
56 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
6M
Month over month-3.7%
Quarter over quarter-24.3%
Top sourceDirect (58.4%)
Traffic source mix
Direct
58.4%
Search
37%
Referral
2.6%
Social
1.3%
Paid referral
0.5%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
162 competitor sites
Search traffic: 661.7K organic clicks / 106.4K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+45,389
Ad budget per month
$248.4K
Average search rank
44.8
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

89.4K

12-mo growth

+25.6%

Monthly growth

+5.5%

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: —
Trend
2023-06-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Senior Product Designer, Training

Marketing team size

Shows saved marketing team size.

96
1% of the company • 34 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 96.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.7 / 5
Work-life balance
3.8 / 5
Culture
3.9 / 5
Diversity & inclusion
4 / 5
Recommend to a friend
67%
Positive business outlook
58%

Funding

Shows saved funding data.

Total funding
$360.9M
Last raise
Post IPO Equity
5 years ago
Funding details
Amount raised
$360.9M
Last round
Post IPO Equity
Last fundraise
5 years ago

News

Shows saved company news.

Rover Completes Acquisition of Mad Paws
Nov 11, 2025 • Yahoo Finance
HGTV Stars Accuse Rover.com Sitter of Cover-Up in Dog’s Death
Oct 24, 2025 • Lawyer Monthly
HGTV Couple Demand Accountability From Pro Pet-Sitter and Rover.com
Oct 24, 2025 • TMZ