Paid Social Marketing Manager

Responsibilities

• Own new-customer and awareness goals for your channels across the US, Canada, UK, and emerging EU markets, holding CAC to the LTV-based payback target for each channel.
• Plan, build, and optimize paid social campaigns in Meta Ads Manager and TikTok Ads Manager etc. owning budget pacing, audience strategy, and creative testing.
• Own organic campaign boosting. Partner with Brand (Organic) Social team to find top-performing organic posts and creator content to extend their reach and get the most value out of every partnership.
• Build and maintain one shared campaign calendar that lines up with influencer and brand social drops so a campaign launch reads as one story wherever a customer sees it.
• Brief creative and run a structured testing framework across taglines, formats, and audiences. Use data, not gut feel, to decide what scales and what gets cut.
• Responsible for reporting across paid and boosted content, turning metrics such as CAC, ROAS, reach (views/impressions) and engagement rate into strong recommendations for leadership.
• Track platform changes and best practices on Meta, Reddit,Snapchat and TikTok, covering attribution, privacy, and new ad formats, and translate what they mean for media buying and for influencer partnership terms such as usage rights, disclosure, and contracts.
• Work with Brand, Influencer, and PR to keep messaging consistent everywhere a pet parent might find us.
• Run incrementality tests for your channels working alongside Marketing Analytic team mates, including geo-uplift studies and MMM holdouts. Use the results to prove which spend drives real new customers, not organic or brand halo effects.
• Manage day-to-day relationships with paid social agency partners, holding them accountable for strategy, execution, and performance against goals.

Requirements

• 8+ years managing $5M+ paid social budgets across Meta, Reddit, Snapchat and TikTok, with a track record of balancing direct response and upper-funnel brand metrics.
• Experience executing campaigns across the US and international regions, specifically Canada, the UK, and the EU.
• Comfortable presenting to senior stakeholders and translating platform jargon into clear, high-level recommendations.
• Bachelor's degree required. A master's degree in a quantitative or business field is a plus, and equivalent work experience counts too.
• Direct experience managing agencies, running RFP processes, validating their work, and holding them accountable.
• Experience working alongside influencer and creator marketing. You know the difference between paid social, paid partnerships, and whitelisting, and you understand usage rights.
• A track record with ecommerce or marketplace brands, fluent in both funnel metrics such as ROAS, CAC, LTV, and CPM, and brand health metrics such as awareness and consideration.
• Measurement Fluency: Hands-on experience implementing geo-uplift testing and turning MMM results into action.
• Creative Cohesion: A strong grasp of the customer journey and why consistency matters. You architect one organic and paid perspective across every customer touchpoint.
• Channel Expertise: A strong point of view on channel and creative best practices, backed by data, that you're comfortable advocating for.

Preferred

• Experience with pet, or on-demand marketplace brands specifically.
• A dog, cat, or other creature who 'helps' you work from home (photographic evidence welcomed, not required).

Benefits

• Competitive compensation
• 401k match
• Long-term incentive plan with a company performance-based cash payout
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Pet benefits, including $1000 toward adopting your first dog or cat
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
• Regular team activities performed in-person and virtually