Senior Creative Strategist - Paid Social, Ecomm/DTC Brands Only (100% Remote)

Responsibilities

• - The creative strategy - you're the creative lead on up to 8 DTC accounts. For each one you own the angle map, the testing roadmap and the hypotheses: which customer, which problem, which hook, which format. You pull the performance data yourself (Meta Ads Manager, Motion, Triple Whale) and turn it into the next round of briefs. You use AI to go deeper and faster on research: mining reviews, Reddit threads and competitor ads for the customer language that becomes your next hook.
• - The brief-to-launch machine - you write direct-response scripts, static concepts and briefs your video editor and static designer can execute without a follow-up call. AI is part of how you work: you use it to draft scripts and hook variations, then sharpen the best ones yourself, and to QA-check every brief and finished ad (claims, spelling, sizing, brand rules) before anything goes live. Creative goes into our launch system with fixed Mon/Wed/Fri launch windows and hard cutoffs, so "almost ready" doesn't count.
• - The UGC engine - you run UGC for every account in your pod: who we cast, what they say, and which clips become ads. You write the creator briefs and scripts, review first cuts, give direction on reshoots, and pick the footage your editor builds from. Our admin handles the paperwork behind it (outreach, contracts, product shipments, payments and usage rights tracking), so your time goes to directing creators, not chasing them.
• - The feedback loop - a 15-minute daily pulse with your pod and a weekly creative-media sync with your buyer to decide what's winning, what's fatiguing and what's next. You also lead creative on client calls, pitching new concepts with the reasoning behind them and the result you expect.
• - The testing framework - your first big project: build Brick's creative testing framework for the DTC brands in your pod. That means how we choose tests, how we read them, and when we call a winner. It becomes part of how the whole agency works.

Requirements

• - ✅ Agency-side, multi-account experience - you've run creative for 4-8 ecomm brands at once and know the rhythm; this is not a first-agency-job role
• - ✅ Performance creative, not brand creative - you've briefed and shipped paid social ads for Meta (TikTok is a bonus) in the last 2 years, and you can name ads you made that scaled, with the spend and results behind them
• - ✅ You read the data yourself - hook rate, hold rate, CTR, CPA, ROAS; you know the difference between an ad with a bad hook and an ad with a bad offer, and you don't wait for a buyer to tell you
• - ✅ You write - direct-response scripts and hooks are your strongest tool; you can write a 10-second Meta ad that grabs attention from the first frame
• - ✅ You direct creators - you've written UGC briefs and gotten usable footage back without three reshoots
• - ✅ You can hold your own in the tools - basic editing and design (CapCut, Canva, Figma or Adobe) so you can mock up a concept or fix a frame yourself
• - ✅ AI-first workflow - you already use AI tools (ChatGPT, Claude or similar) every day for research, scripting and QA, and you're always pushing to get more out of them; you can show us how AI makes your work faster and better, not just more
• - ✅ US time zone - you work US hours, anywhere from Pacific to Eastern, and your briefs land before the Mon/Wed/Fri launch cutoffs without fail

Preferred

• - Bonus: you've made creative for Shopify-economy DTC brands and know what a winning ad does to a store's conversion rate

Benefits

• - 100% remote - always has been, always will be
• - A production team in your pod, plus an admin who handles UGC logistics - you'll never be stuck editing your own briefs or chasing creator invoices
• - Weekly group training hour w/ Founder + monthly 1:1
• - $5K referral bonus when you bring us an A-player