Paid Social Media Buyer for eCommerce

Responsibilities

• Campaign Management - Build, launch, and optimize paid social campaigns across Meta Ads Manager, with secondary exposure to TikTok Ads - Manage daily budgets, bidding strategies, audience segmentation, and campaign structure across 4-8 e-commerce accounts - Run structured creative testing frameworks to identify winning ad concepts and iterate quickly - Monitor performance daily and make proactive optimizations to improve ROAS, NC-ROAS, and MER against client targets Client Relationship Management - Serve as the primary client contact for your pod, leading weekly performance calls with confidence and clarity - Own the presentation from start to finish, walking clients through results, trends, and next steps without needing hand-holding - Build trust-based relationships where clients see you as a strategic partner, not just a vendor - Communicate performance in plain language that resonates with business owners and marketing leads alike - Keep clients engaged and confident even when results are challenging, through honest context and a clear action plan Strategy and Reporting - Develop monthly and quarterly paid social strategies aligned to each client's revenue goals - Build and maintain reporting using TripleWhale, Meta Ads Manager, and Google Sheets - Contribute to creative briefing by identifying high-performing hooks, formats, and messaging angles - Stay ahead of platform changes, algorithm updates, and emerging ad formats relevant to e-commerce Cross-Functional Collaboration - Partner closely with creative teams to brief, review, and iterate on ad content - Coordinate with email/retention and Google Ads team members to ensure cohesive full-funnel strategy - Contribute to internal performance reviews and agency knowledge-sharing

Requirements

• 3+ years of hands-on paid social experience managing e-commerce Facebook/Meta Ads (not just lead gen or boosted posts), with at least one account at $100k+/month in spend
• Proven track record scaling direct-to-consumer e-commerce businesses through Meta ads at an agency or in-house
• Outstanding client communication skills - you are comfortable leading calls solo, presenting to business owners, and holding the room
• A natural presenter who can take a week of campaign data and turn it into a crisp, confident narrative that clients actually look forward to hearing
• Outgoing, energetic, and relationship-driven - you get energy from people, not just dashboards
• High emotional intelligence - you know how to read a room, deliver hard news with grace, and build trust over time
• A unique combination of humility (willing to do the dirty work) and ambition (a clear vision for where you are headed)
• Deep understanding of Meta campaign structure, auction dynamics, pixel/CAPI tracking, and creative performance
• Familiarity with key e-commerce metrics: ROAS, NC-ROAS, MER, CAC, and LTV
• Commitment to staying current on platform changes, strategies, and best practices - the landscape shifts fast and you stay ahead of it

Preferred

• - Experience with TikTok Ads Manager and/or other paid social platforms
• - Familiarity with TripleWhale, Northbeam, or other MTA/attribution tools
• - Working knowledge of Shopify, Klaviyo, and how paid and retention channels work together
• - Exposure to Meta CAPI or server-side tracking configurations
• - Background in creative strategy, UGC, or performance creative

Benefits

• - Fully remote work
• - Direct ownership of your client relationships and campaign strategy
• - A fast-moving team that rewards ambition and invests in growth
• - Access to industry-leading tools: TripleWhale, Meta Ads Manager, Klaviyo, and more
• - A clear growth path as the agency scales - this role grows with us