Senior Analyst, Paid Social Media

Responsibilities

• Execute and manage paid social campaigns across key platforms, ensuring accurate setup, pacing, and delivery aligned to client objectives
• Own campaign documentation, trafficking, QA processes, and ongoing maintenance with a high level of precision and attention to detail
• Monitor performance and identify optimization opportunities across targeting, creative, bidding, and budgets; implement updates as approved by the Manager and client
• Support the development of clear, insightful performance reporting and help surface key takeaways and recommendations
• Manage billing reconciliation and spend tracking to ensure accuracy and alignment with planned budgets
• Partner closely with Managers and cross-functional teams to support integrated media efforts and seamless campaign execution
• Utilize platform tools and emerging AI-assisted capabilities (e.g., automated bidding, audience expansion, creative testing insights) where appropriate to enhance efficiency and performance
• Contribute to knowledge-sharing and best-practice development within the paid social team

Requirements

• 1+ year of hands-on experience executing paid social advertising campaigns with a high level of accuracy
• Direct experience managing campaigns across Facebook and Instagram, with experience in TikTok required; Snapchat and Pinterest experience preferred
• Strong understanding of paid social campaign setup, QA, pacing, and performance measurement
• Proven ability to analyze data, identify trends, and translate insights into actionable optimizations
• Highly organized with strong attention to detail and the ability to manage multiple campaigns simultaneously
• Collaborative mindset with strong communication skills and a desire to continue learning and growing within paid social
• Help train/support new entry level social analysts on the brilliant basics of platform management.
• Bachelor’s degree preferred

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements
• - 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)