2 months ago
Senior Upper Funnel Marketer
Rover.com
Seattle, WA (Hybrid)Full time$141K/yr – $179K/yr
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Senior Upper Funnel Marketer
Seattle, WA (Hybrid)
$141K/yr – $179K/yrSenior Level12+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the upper funnel with end-to-end control of strategy, measurement, and agency orchestration across Linear TV to OOH, aligning with Brand and Data Science to prove incrementality and drive new customers.
- Strategic Ownership: set long-range upper funnel goals and OKRs that shape spend and channel mix.
- Cross-Functional Leadership: wedding Brand vision with data-driven feedback loops and MMM-based decision making.
- Channel & Agency Mastery: govern Linear TV, OTT/CTV, Audio, OOH, and programmatic buys while coaching high-impact agencies to peak performance.
Job Description
- Consideration Strategy & Business Influence
- Strategic Direction: Autonomously drive the long-range strategy for Upper Funnel Channels, driving New Customers while understanding the change to measured consideration. You set the goals and OKRs that determine how we win in the upper funnel.
- Planning Leadership: Have a material influence on annual planning cycles, providing the business with leverage through deep expertise in media best practices and emerging industry shifts.
- Cross-Functional Bridge: Serve as the model for collaboration, ensuring the Upper Funnel strategy seamlessly integrates with the Brand team's vision while providing the performance-data feedback loop they need.
- Mastery of Upper Funnel Media
- Advanced Channel Stewardship: Demonstrate best-in-class expertise in Linear TV, OTT, CTV, Audio, and OOH and Programmatic channels. You are an expert in media buying, media negotiations, inventory quality, and placement strategy.
- Complex Agency Orchestration: Manage external agency relationships of high complexity and impact. You do not just manage them; you coach them to meet Rover’s high performance standards and hold them accountable to performance benchmarks.
- Financial Stewardship: Manage large-scale program budgets with accuracy. You are the model for financial organization and attention to detail with your budget.
- Measurement Science & Data Optimization
- Marketing Measurement Ownership: You can work with Marketing Data Science in developing new marketing metrics and measurement frameworks. You own the interpreting and application of Rover’s Media Mix Modeling (MMM) for your channels as well as proposing Geo-Uplift tests to prove the incrementality of upper-funnel spend.
Rover.com
3.7 Glassdoor
At Rover, everyone has ownership of their work and the opportunity to make a true impact. We believe that being diverse and inclusive is key to our success and encourage every employee to share their unique perspective while being their true self. We believe everyone deserves the unconditional love of a pet, and Rover exists to make it easier to experience that love. We’re supporting dog owners and empowering dog sitters to run thriving pet-care businesses in your neighborhoods. The Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe.
Founded in 2011
Seattle, Washington, USA
11K employees (96 in marketing)
67% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
6M
Monthly Google Ads Budget
$248.4K
Traffic Source Mix
Search
37%
Direct
58.4%
Referral
2.6%
Social
1.3%
Paid
0.5%
Headcount Trend
Current headcount: ~11.1K
Marketing Team
Marketing Team Size
62 (1% of company)
Median Career Experience
15 years
Median Tenure
3.4 years
People
Founders / CEO
HR / Recruitment
Funding
Total Funding
$360.9M
Last Raise
$50M
Post IPO Equity, 5 years ago
Funding History
- Aug 2021Post IPO Equity • $50M
- May 2018Series G • $125M
- May 2018Debt Financing • $30M