8 hrs ago
Director, Pet Parent Journey & GTM
Rover.com
Seattle, WA (Hybrid)Full time$173K/yr – $230K/yr
Marketing jobs in the US
Marketing jobs in the US
Director, Pet Parent Journey & GTM
Seattle, WA (Hybrid)
$173K/yr – $230K/yrDirector/ExecutiveFull time
Posted 8 hrs ago
Job Summary
Own and execute end-to-end demand-side go-to-market for pet parents across services, brands, and regions, coordinating across Product, UX, Lifecycle, and Marketing while governing voice, message architecture, and customer feedback loops.
- Own cross-functional GTM strategy and scalable execution
- Lead pet-parent voice, messaging cadences, and feedback programs
Job Description
Responsibilities
- Pet parent GTM. The end-to-end strategy for taking demand-side initiatives to market: positioning, channels, messaging, sequencing, and measurement, applied consistently across services, brands, and countries. You will partner with Product, UX, Marketing, International, and brand teams to ensure its effective and scalable execution.
- Pet parent communications. A unified communications strategy: voice, segmentation, cadence, governance, quality bar, across both UX and non-UX touch points. You will partner with Lifecycle, Product, UX, and International to ensure its effective execution.
- Message architecture and journey documentation. The brand-aligned message pillars for pet parents and the single source of truth that all journey content must ladder up to, reviewed at launch and audited for consistency across live journeys.
- Consideration and the active shopper. The alignment between off-platform communications and the active shopper journey in UX, so that lifecycle and consideration are developed as one plan rather than two that get reconciled after the fact. You will partner with UX, Lifecycle, and Performance Marketing.
- Pet parent voice and feedback. The strategy and the mechanisms by which pet parent sentiment, feedback, and lived experience are measured, surfaced, and acted on. You define the signals, set the cadence, and hold the company accountable to what pet parents tell us. You will partner with Data Science, UX Research, Product, and Operations.
Requirements
- 10+ years of experience in one or more of the following fields: product marketing, B2C go-to-market, lifecycle or CRM leadership, product management, marketing, general management, or consulting roles in marketplace, platform, or two-sided business contexts.
- Experience partnering with Product, UX, Data Science, and Engineering teams to create and execute on shared roadmaps and metrics.
- Clear and structured written and verbal communication style, with the ability to influence and partner with senior leaders and diverse teams to drive critical decisions.
- Highly proactive, comfortable operating with minimal guidance in uncertain and ambiguous business environments.
- Analytical rigor, with enthusiasm for modeling and measuring the impact of the initiatives you drive, including incrementality and holdout-based measurement.
- Strong leadership skills and experience giving actionable feedback and coaching, and welcoming the same.
- Comfortable working across US (Pacific Time) and Europe (Central European Time) timezones.
- Bachelor’s degree. Marketing or business degrees preferred.
Preferred
- Experience in online marketplaces with a meaningful consumer demand side (services marketplaces, accommodation, mobility, delivery, e-commerce, or similar).
- Demonstrated track record of growing the demand side of a marketplace at scale: acquiring, activating, converting, and retaining customers against business targets.
- Experience running lifecycle or CRM programs as a cross-channel system rather than an email channel, including next best action or triggered journey work.
- Experience building go-to-market frameworks from scratch and getting other functions to adopt them.
- Experience with customer advocacy, community, or advisory programs.
- Master’s degree.
Benefits
- Competitive compensation
- 401k match
- Long-term incentive plan with a company performance-based cash payout
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Pet benefits, including $1000 toward adopting your first dog or cat
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
- Regular team activities performed in-person and virtually
Rover.com
3.7 Glassdoor
At Rover, everyone has ownership of their work and the opportunity to make a true impact. We believe that being diverse and inclusive is key to our success and encourage every employee to share their unique perspective while being their true self. We believe everyone deserves the unconditional love of a pet, and Rover exists to make it easier to experience that love. We’re supporting dog owners and empowering dog sitters to run thriving pet-care businesses in your neighborhoods. The Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe.
Founded in 2011
Seattle, Washington, USA
11K employees (96 in marketing)
67% recommend to a friend
70% CEO approval
Salaries
Posted range
$173K/yr – $230K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
62 (1% of company)
Median Career Experience
15 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
2
People
Founders / CEO
HR / Recruitment
Funding
Total Funding
$360.9M
Last Raise
$50M
Post IPO Equity, 5 years ago
Funding History
- Aug 2021Post IPO Equity • $50M
- May 2018Series G • $125M
- May 2018Debt Financing • $30M
Traffic Signals
Monthly Visitors
6M
Monthly Google Ads Budget
$248.4K
Traffic Source Mix
Search
37%
Direct
58.4%
Referral
2.6%
Social
1.3%
Paid
0.5%
Headcount Trend
Current headcount: ~11.1K
News about Rover.com
Links
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