Senior Director, Integrated Campaigns (Digital)

Own integrated campaigns across brand and policy to shift awareness and influence public-facing outcomes.

• Campaign Management – You will be responsible for driving the strategy and implementation of integrated awareness and persuasion campaigns across brand reputation and policy-shaping efforts. You will be expected to interpret research findings, create a strategic approach and then partner with targeting experts, creative, media planners and others to write a sophisticated, integrated campaign plan using paid, earned and owned tactics.
• Digital Paid Advertising – Leading ad strategists, media planners and buyers, marketing analytics and other specialists to deliver excellence for your clients, you will oversee the development of messaging and digital content for marketing campaigns, as well as review and guide a wide range of deliverables from reports and memos to presentations to social and digital advertising assets.
• Client & Account Management – You will be responsible for driving the strategy, deepening the trust of your clients and supporting BPI’s Partners and Executive Leadership team on a variety of accounts. You will serve as the main point of contact and oversee the daily management, communication and execution of services for the client, which often include senior management or executive level decision-makers.
• Team Management & Communication – You will be responsible for developing members on your team in their fields of expertise and building them to become the next leaders in the agency. You will coach and mentor your team’s performance and manage their quality of work to ensure they are efficient and effective in meeting client deliverables. You will work collaboratively and communicate with internal, cross office and cross department team members to ensure timelines and quality expectations for client deliverables are met.
• New Business Efforts– You will work with agency partners and other senior leaders to develop and pitch new business opportunities. You are capable of managing the agency’s existing clients and establishing new client relationships. In support of new business opportunities, you are comfortable drafting proposals and producing materials for client pitches with minimal direction and oversight from agency Partners.