Senior Director, Industry Strategy (Creative Effectiveness)

Responsibilities

• Build external credibility
• Influence product and strategy

Requirements

• 10+ years of experience in advertising, marketing, creative development, brand strategy, campaign strategy or advertising effectiveness, ideally gained within an agency, advertising platform, ad tech business or in-house brand or marketing team.
• A strong understanding of how advertising is developed and how creative development and advertising programmes support broader marketing objectives.
• Experience working with brands, agencies, advertising platforms or marketing teams, with an understanding of their priorities, workflows and challenges.
• An understanding of how data, consumer insights and technology can be leveraged to inform creative development and improve advertising decisions, without being primarily focused on research methodology or data analytics.
• Experience working with enterprise brands and senior stakeholders across Marketing, Brand, Media, Creative, Commercial, Strategy or Insights teams.
• Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance.
• Ability to translate complex advertising concepts and capabilities into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs.
• Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions.
• Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert.
• We are particularly interested in candidates with backgrounds in advertising and marketing, rather than those whose experience has been predominantly focused on consumer insights or research methodology.

Benefits

• Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
• Private medical healthcare cover
• Group risk, life & disability contributions
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Wellbeing benefits such as free yoga and access to trained therapists / counsellors
• Enhanced parental leave policies
• Free lunch in the office Tuesday-Thursday
• Tax efficient pension contributions via salary sacrifice scheme