Brand and Marketing Creative Principal

Responsibilities

• Production. Plan and run the shoots: owners in their homes, founders, influencers, celebrities and the destinations themselves.
• Write the interview questions and conduct the interviews from behind the camera with owners, influencers and well-known guests, then turn the footage into videos, cutdowns, CTV and YouTube spots and social content.
• Hire and direct the professional camera crews and photographers who shoot for us, working side by side with them on set, from the shot list and casting to scheduling, locations, releases, budgets and the edit.
• You use AI to assemble finished video assets from footage, stills and generated shots, handling the cut, pacing, motion, music, voice and versions for every format, so a single shoot becomes many assets without waiting on an editor.
• You keep a shoot library every channel can draw from, and you make one day of shooting go a long way.
• You build and manage a trusted bench of photographers, editors and designers we can call on when the calendar fills.
• Owner stories. Run our owner testimonial program end to end.
• Find the owners and the right moment, write the brief and the questions, guide the shoot and the edit, and earn each owner's approval of the final video.
• Then carry every story across video, stills and written pieces on our channels.
• AI as the way you work. AI is not a tool you try. It is deeply embedded in how this role works, every day.

Requirements

• Seven or more years in brand, design and creative work, including at least two in a lead role, in-house at a brand people admire, at an agency that serves them, or both.
• A portfolio with real taste. Premium work across identity, digital, print, video and campaigns that you designed or art directed yourself, including a design system you built.

Benefits

• We invest in our Crew the way we invest in our homes — thoughtfully, generously, and with care.
• Competitive base salary and meaningful equity — every Crew member shares in what we're building
• Discretionary time off — take the rest you need, when you need it
• Premium medical, dental, and vision coverage for you and your family
• Sponsored memberships to One Medical, Peloton, and WellHub for whole-person, modern healthcare
• 401(k) to help you build long-term security
• Paid parental leave for primary and secondary caregivers
• Home office stipend and a monthly internet and cell phone reimbursement to set you up for great remote work
• Quarterly team gatherings and ongoing learning and development investment