Senior Manager, Creative

Responsibilities

• Translate audience insights, marketing briefs, and performance data into multiple distinctive paid social concepts that drive leads, conversions, and customer acquisition
• Own creative development from concept and storyboarding through art direction, production, editing, and final delivery, maintaining hands-on involvement throughout the process
• Direct live-action shoots, creator content, user-generated content (UGC), and AI-assisted production, selecting the most effective approach for each creative concept
• Produce short-form videos, motion graphics, static advertisements, and supporting assets while maintaining high standards of design and visual storytelling
• Partner with Growth Marketing to evaluate campaign results, identify creative trends and opportunities, and apply performance insights to future concepts
• Develop creative testing plans and maintain a consistent pipeline of concepts, hooks, and variations across paid channels (Meta, TikTok, YouTube) without sacrificing quality
• Explore emerging creative technologies and AI-assisted workflows to improve production efficiency and expand creative possibilities
• Mentor creative team members, provide actionable feedback, and collaborate with Marketing leadership to elevate creative quality and maintain production momentum

Requirements

• 7+ years of professional creative experience, including required experience at a creative, digital, or advertising agency; performance marketing or social-first agency experience strongly preferred
• Proven experience personally developing and executing paid social advertising campaigns that drive measurable business outcomes, including qualified leads, conversions, or customer acquisition
• Strong portfolio demonstrating original concepts, hands-on creative execution, art direction, production ownership, and campaign results
• Advanced proficiency in creative production software (Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Figma, or equivalent tools), including short-form video editing, motion graphics, and static advertising
• Experience directing or producing live-action video, creator content, user-generated content (UGC), or other short-form advertising
• Experience analyzing paid social performance metrics and developing creative testing strategies across concepts, hooks, formats, and messaging
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation, including generative AI creative production tools (Claude, Higgsfield, Daydream, Flora, or equivalent tools)
• Experience mentoring creative professionals and presenting creative concepts to senior stakeholders
• Bachelor's degree in Graphic Design, Fine Arts, Marketing, Advertising, or a related field, or equivalent work experience

Preferred

• A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• Personal resilience to learn from scratch, and successfully thrive in ambiguity
• A strong creative point of view with the ability to generate multiple compelling ideas from a single brief
• A performance-oriented mindset that balances creative originality with measurable business impact
• Strong visual storytelling instincts and a deep understanding of composition, typography, pacing, and motion
• A collaborative, low-ego leadership style with a willingness to stay close to the work and lead by example
• The ability to manage competing priorities, maintain creative quality, and deliver consistently under tight deadlines
• Curiosity about emerging creative technologies and a willingness to experiment with new approaches
• Experience in business-to-business (B2B), software-as-a-service (SaaS), marketplace, or other performance-driven environments preferred

Benefits

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from
• health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits