Creative Strategy Manager

Responsibilities

• Develop and execute creative strategies across organic social media, paid advertising, brand campaigns, and product launches.
• Conceptualize and produce compelling content for Instagram, TikTok, YouTube, and other relevant platforms.
• Develop engaging campaign concepts, video scripts, creative briefs, and visual storytelling frameworks.
• Create and test advertising creatives designed to improve engagement, customer acquisition, and conversion.
• Collaborate with influencer and creator partnership teams to develop authentic, high-performing UGC content.
• Analyze creative performance and identify opportunities to improve campaign effectiveness.
• Build and maintain consistent brand messaging, visual identity, and creative standards.
• Develop storytelling strategies that communicate product benefits, skincare science, and the brand's unique positioning.
• Work with graphic designers, video editors, photographers, and external creative partners to execute campaigns.
• Identify emerging content trends, creative formats, and consumer engagement opportunities.

Requirements

• At least 3 years of experience in creative strategy, content marketing, brand marketing, advertising, or a related field.
• Demonstrated experience developing successful creative campaigns for consumer-facing brands.
• Strong understanding of social media content, short-form video, and digital advertising creatives.
• Experience creating creative briefs, campaign concepts, content strategies, and brand storytelling frameworks.
• Ability to evaluate creative performance using engagement, conversion, and campaign metrics.
• Familiarity with Meta Ads, TikTok Ads, and creative testing methodologies.
• Experience working with influencer-generated content, UGC, and creator collaborations.
• Strong creative judgment with an understanding of consumer psychology and purchasing behavior.
• Familiarity with design and video editing tools such as Canva, Adobe Creative Suite, Figma, or CapCut.
• Excellent communication, presentation, and project management skills.

Preferred

• Experience in beauty, skincare, wellness, lifestyle, or CPG strongly preferred.
• Experience working with startups, emerging brands, or creative agencies is a plus.