Senior Associate - Card Partnership Marketing (Hybrid)

Responsibilities

• Leads the creative strategy, development and execution for marketing initiatives across multiple marketing channels, focusing on an omni-channel approach (including digital, email, print, within stores, and/or other innovative marketing channels). Includes developing creative briefs based on project intent, providing and managing stakeholder feedback throughout development and ensuring all required updates are made in a timely manner.
• Leverages customer insights, campaign performance results and partner needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy.
• Oversees project management of deliverables, including campaigns, budget, timelines and results. Includes conducting marketing quality assurance prior to campaign launch. Identifies any potential issues and opportunities and appropriately escalates. Develops detailed documentation for team reference.
• Supports leadership in the development of an Annual Marketing Plan, including ideation, research, channel plans and a communication and go-to-market strategy.
• Supports prioritization process which includes organizing and clarifying project intent and requesting team resources.
• Takes a holistic and customer-centric view on end-to-end customer experience across the lifecycle, including consistent branding and communication.
• Champions the partner brand and Capital One brand, ensuring that all marketing aligns to respective brand personas, voice and style guides.
• Builds and develops strong relationships with cross-functional team members and stakeholders focused on reaching shared marketing objectives and goals. This includes both Capital One internal team and partner teams including business, marketing, creative, research, legal, operations.

Requirements

• Bachelor’s Degree or Military Experience
• At least 3 years of marketing or project management experience
• At least 2 years of multi-channel digital marketing experience
• At least 2 years experience planning, executing and analyzing marketing programs
• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred

• At least 2 years in the financial services industry.
• At least 2 years in the retail industry.

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.