Senior Associate, Brand Deals Growth Strategy (Commerce and New Formats)

Responsibilities

• Develop data-driven business cases and market sizing models to expand Brand Deals into new formats and surfaces.
• Conduct competitive landscape audits and synthesize creator, brand, and agency insights to inform strategic positioning.
• Track pilot success metrics, campaign pacing, and ecosystem health, distilling complex datasets into clear executive narratives and leadership recommendations. Support the design, launch, and measurement of commercial pilots.
• Build scalable go-to-market playbooks to accelerate adoption across global markets.
• Partner closely with Product Management, YouTube Product Activation, Global Business Organization (GBO/Sales), Marketing, and Regional GTM teams to align on strategy and launch readiness.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in management consulting, corporate strategy, business operations, investment banking, or a strategy/analytics role within the technology, media, or creator economy sectors.
• Experience with data analysis (e.g., using SQL, spreadsheets, or financial modeling) to evaluate business performance, size market opportunities, and build business cases.
• Experience working across matrixed environments (partnering with Product, Sales, Operations, and Marketing) to drive alignment and project momentum.

Preferred

• Experience working with brand deals, talent agencies, or influencer marketing platforms.
• Deep understanding of the influencer marketing, sponsored content, and creator monetization landscape.
• Familiarity with social commerce, affiliate shopping integrations, and emerging digital content formats (e.g., short-form video, community posts, hybrid monetization models).