Senior Analyst

Responsibilities

• Build the measurement plan for each client: business goal, KPIs, data sources, and reporting cadence.
• Design and read media tests that show whether a channel, tactic, or creative actually moved results, and turn the findings into clear recommendations.
• Keep a testing plan for each client so learnings build over time.
• Lead MMM work with outside vendors: scope the model, prepare and validate the inputs, pressure-test the outputs, and present results and budget scenarios to clients.
• Run the analyses behind quarterly business reviews and annual recaps.
• Own offline media reporting (broadcast, radio, out-of-home, print) and bring it together with digital so clients see how channels work together.
• Present findings to clients alongside the Account Strategy team, leading with the recommendation. Work with Media Planning to carry results into plans and track whether the changes delivered.
• Work with the Digital Activation team to develop optimization recommendations, drawing on their hands-on knowledge of the campaigns as well as the analysis.
• Own and help build out the data pipelines behind reporting, using Python and SQL to bring platform, offline, and buying-system data into the agency's Azure environment. Document the work so it is maintainable by others.
• Build the unified data model that joins digital, offline, and buying-system actuals so total media performance can be reported by client.

Requirements

• 4+ years of marketing or media analytics experience, with at least 2 years in an agency or other client-facing environment.
• Working proficiency in Python and SQL, with examples of building data pipelines, including incremental loads, and automating transformations or analyses.
• Hands-on experience using LLMs for analysis, drafting, and code, with examples of automations or agents built for others to use.
• Experience designing and reading media tests and knowing when a result is solid enough to act on.
• Experience with, or strong working knowledge of, media mix modeling or attribution.
• Experience building and maintaining dashboards in a BI tool such as Tableau, Power BI, or TapClicks.
• Strong understanding of paid media metrics across digital channels, plus working familiarity with offline media data and conversion tracking.
• Clear written and verbal communication with clients and non-technical colleagues, and a habit of checking numbers against source before they go out.
• A drive to improve how things work, with examples of something you built or changed that made a team's work better.

Benefits

• Medical and dental insurance.
• 401(k) plan, including Vision Media's 3% safe-harbor contribution; additional profit-sharing eligibility may apply after one year of service under the plan.
• Ten days (80 hours) of vacation during the first year of employment, available after 30 days and prorated as applicable.
• Paid sick leave accrued in accordance with Washington law and company policy.
• Three personal holidays each calendar year, prorated as applicable.
• Company-paid holidays and other paid office closures in accordance with the annual company calendar.
• Hybrid-work flexibility and other company programs, subject to the needs of the role and company policy.