Product Marketing Manager - Mobile

Responsibilities

• Strategic Positioning & Storytelling: Define the value proposition, messaging hierarchy, and positioning for Klaviyo’s SMS and Mobile product suite.
• GTM & Product Launches: Drive end-to-end go-to-market strategies across Sales, Customer Success, Enablement, and Growth Marketing.
• Market & Competitive Intelligence: Track global mobile trends to position Klaviyo as the most trusted, compliant, and powerful mobile marketing solution on the market.
• Roadmap Evangelization & Influence: Partner closely with Product Management to champion customer needs, surface market gaps, and synthesize feedback.
• Adoption & Revenue Growth: Develop targeted campaigns, ROI models, and cross-sell playbooks to enable merchants to scale seamlessly.
• Sales Enablement & Deal Support: Build essential GTM assets (pitch decks, one-pagers, ROI calculators, enablement trainings) as a mobile Subject Matter Expert (SME) with sales.
• Cross-Functional Leadership: Perform other related duties as assigned to support the overall objectives of the K:Marketing PMM organization and the mobile business unit.

Requirements

• 2+ years of experience in B2B SaaS product marketing roles
• Marketing tech experience and or e-commerce is a huge plus
• Know what great work looks like – bringing in new product intro frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
• Have examples of great positioning and messaging that cut through the noise and differentiated your product or service
• Love and thrive in a fast-paced, dynamic environment