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Klaviyo

Agency

3.7

Company overview

Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 176,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.
Founded in 2012
Boston, Massachusetts, USA
2.9K employees (330 in marketing)
www.klaviyo.com/b2c-crm
67% recommend to a friend
70% positive business outlook

Salaries

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People

Marketing leadership

Nathaniel Eberle
Nathaniel Eberle
VP, Brand & Creative
At the company for 2 years 2 months
Amy Hufft
Amy Hufft
VP, Brand and Communications
At the company for 2 years 3 months
Popi Papadonta
Popi Papadonta
VP, Integrated Marketing Strategy
At the company for 2 years 9 months
Ciana Abdollahian
Ciana Abdollahian
Head of Customer Marketing
At the company for 11 months

Hiring activity

Open marketing jobs over time

384 open now

Headcount trend

Company growth over the last 12 months

Headcount +16.2% year over year

Funding

Total funding

$1.3B

Last raise

$195.1M

Post IPO Secondary, 7 months ago

Funding history

Aug 2025

Post IPO Secondary Klaviyo · $195.1M

May 2025

Post IPO Secondary Klaviyo · $372.9M

Sep 2022

Secondary Market Klaviyo

Aug 2022

Corporate Round Klaviyo · $100M

May 2021

Series D Klaviyo · $320M

Nov 2020

Series C Klaviyo · $200M

Audience

Monthly website visitors
7.6M
Month over month+23.1%
Quarter over quarter+52.7%
Top sourceDirect (77%)
Ad budget per month$1.1M
Average search rank49.3
Traffic source mix
Direct
77%
Search
16.9%
Referral
4.3%
Social
1%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

163.9K

12-mo growth

+24.2%

Monthly growth

+2.1%

News

Links

www.klaviyo.com/b2c-crmLinkedInCrunchbaseX (Twitter)
Glassdoor