Senior Product Marketing Manager, Personalization

Responsibilities

• Positioning & Storytelling: Define the value proposition, messaging, and positioning for Personalization and its place in Klaviyo’s broader platform and AI narrative.
• Product Launches: Lead go-to-market strategy and launch plans for new features and packaging, aligning Product, Sales, Customer Success, Enablement, Integrated Marketing, Support, and GTM Ops.
• Packaging & Pricing: Partner with Product on how Personalization is packaged relative to the core platform, making it easy to buy, sell, and expand.
• Roadmap Influence: Be the voice of the customer and market with Product; synthesize research, beta feedback, win/loss data, and field input to shape priorities.
• Adoption & Revenue Growth: Develop campaigns, proof points, ROI models, and cross-sell playbooks that drive attach, usage, and retention.
• Sales Enablement: Build GTM assets (decks, one-pagers, ROI calculators, demos, training) and serve as the Personalization SME for Sales, Customer Success, and Partners.
• Customer Evidence & Thought Leadership: Develop customer stories, benchmarks, and data-driven content that show the impact of personalization, and represent Klaviyo at events and with analysts and press.
• Measurement: Define success metrics for launches and programs, report on results, and iterate.
• Performs other related duties as assigned to support the K:Marketing PMM organization and the Personalization business.

Requirements

• 5+ years of experience in B2B SaaS product marketing, with a track record of leading successful product launches from positioning through adoption.
• Experience marketing data-, analytics-, or AI/ML-driven products, and the ability to turn technical concepts into clear, differentiated messaging for marketers and executives.
• Marketing technology and/or e-commerce experience is a significant plus.
• Examples of great positioning and messaging that cut through the noise and differentiated your product or service.
• Know what great work looks like: you bring proven launch frameworks and playbooks, and know when to create your own to move fast.
• Strong analytical skills, with comfort using data to size opportunities, measure impact, and tell a persuasive story.
• Excellent verbal and written communication and presentation skills, including with senior leaders.
• Excellent cross-functional collaboration and influence skills; able to lead without authority across Product, Sales, Marketing, and Customer Success.
• Strong organizational skills and attention to detail, with the ability to prioritize and meet deadlines across multiple concurrent workstreams.
• Curiosity about customers and a passion for going deep into a technical product.