Responsibilities

• Deeply understand our members and target consumers: You'll be the expert on our target audience, their needs, and how our service solves their problems. This means conducting market research, analyzing member data, and staying on top of industry trends.
• Collaborate across teams: You'll work closely with the product, UX, engineering, sales, planning, member experience, investment operations, training, and marketing teams to ensure alignment and success.
• Develop product positioning and messaging: You'll craft impactful, relatable, and concise messaging frameworks that resonate with our audience and differentiate our service in the market. Ensure the messaging is used consistently, internally and externally.
• Launch new services and features:  You'll lead go-to-market strategies, creating impactful launches that generate excitement and drive purchase.
• Create compelling marketing content: You'll be involved in the development of a variety of marketing materials, such as website copy, blog posts, presentations, and sales enablement tools.
• Keep our competitive intelligence analysis up to date.
• Build and maintain our product claims library.
• Maintain key user experience visual library.
• Keep our service demos fresh and accurate.
• Explainer videos

Requirements

• 5+ years of experience in product marketing, preferably in the financial industry.
• A proven track record of successful product launches and marketing campaigns.
• Excellent written and verbal communication skills, with the ability to tell compelling stories.
• Strong analytical and problem-solving skills.
• A passion for technology and a desire to make a real impact at our company and in the world.

Preferred

• Experience in a fast-paced, startup environment
• Experience conducting rapid consumer surveys

Benefits

• Ownership: Equity in a rapidly growing company on the path to becoming the "Next Great Financial Services Company".
• Time Off: Flexible Paid Time Off (PTO).
• Comprehensive Coverage: Medical, dental, vision, 401(k) match, disability, and paid parental leave.
• Certification reimbursement program.
• Flexibility: Remote-first culture—work from anywhere in the U.S.