Facet logo

Facet

Brand

Company overview

We believe financial planning, when done right, is essential to living well. That’s why we created Facet. Our mission is to improve the lives of millions of Americans by offering impartial and valuable financial advice and services at an affordable membership fee. Disclosures: https://facet.com/legal-documents/social-media-disclosure/
Founded in 2016
Baltimore, Maryland, USA
240 employees (19 in marketing)
www.facet.com

Salaries

Typical salary range

$170,000 – $225,000

/ yr

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People

Founders

Brent Weiss, CFP®, ChFC®, ABFP®, MCLC™
Brent Weiss, CFP®, ChFC®, ABFP®, MCLC™
Co-Founder & Head of Financial Wellness
LinkedIn
Anders Jones
Anders Jones
CEO & Co-Founder
LinkedIn
Shruti Joshi
Shruti Joshi
President & COO + Facet Board of Directors
LinkedIn

Marketing leadership

Marnie Golden Donoghue
Marnie Golden Donoghue
Senior Director of Marketing @ Facet
LinkedIn

Headcount trend

Company growth over the last 12 months

Headcount +15.4% year over year

Funding

Total funding

$193M

Last raise

$10M

Debt Financing, 1 years ago

Funding history

Oct 2024

Venture Round Facet · $10M

Oct 2024

Debt Financing Facet · $25M

Dec 2021

Series C Facet · $100M

Sep 2020

Series B Facet · $25M

Sep 2018

Series A Facet · $33M

May 2017

Seed Round Facet

Audience

Monthly website visitors
288.1K
Month over month+32.3%
Quarter over quarter+59.3%
Top sourceDirect (53.2%)
Ad budget per month$850.7K
Average search rank55.9
Traffic source mix
Direct
53.2%
Search
37.5%
Referral
5.6%
Social
2.4%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

29.5K

12-mo growth

+25.4%

Monthly growth

+1.3%

News

Links

www.facet.comLinkedInCrunchbaseX (Twitter)