Responsibilities

• Architect & Execute GTM Strategy
• Turn Insights Into Action
• Contribute to a culture of excellence
• Drive Cross-Functional Alignment & Accountability
• Own Performance & Optimization

Requirements

• Track record of shaping GTM strategy in ambiguous yet highly ambitious environments — 0-to-1 products, new markets, or building new motions within an existing company
• Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
• Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
• Deep experience with customer segmentation, positioning, pricing, and GTM planning
• Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
• Highly AI fluent; able to build AI systems and unlock new ways of working through AI

Benefits

• competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.