Gusto logo

Gusto

Brand

3.2

Company overview

Our mission is to grow the small business economy.Launched in 2011 as ZenPayroll, Gusto serves more than 400,000 businesses nationwide with our small business platform, supporting them with payroll, HR, benefits, and more.Licensing details: https://gusto.com/about/licenses
Founded in 2011
San Francisco, California, USA
4.3K employees (207 in marketing)
www.gusto.com
50% recommend to a friend
48% positive business outlook

Salaries

Typical salary range

$201,200 – $251,500

/ yr

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People

Marketing leadership

Kirill Kronrod
Kirill Kronrod
VP, Content and SEO
At the company for 4 years 10 months
Nikki Jackson
Nikki Jackson
Head of Demand Generation / Vice President of Marketing
At the company for 2 years 10 months
Erin Thompson
Erin Thompson
Head of Product Marketing - Enterprise Accountants
At the company for 10 months
Ryan Quiel
Ryan Quiel
Head of Growth Marketing
At the company for 7 years 6 months

Hiring activity

Open marketing jobs over time

17 open now

Headcount trend

Company growth over the last 12 months

Headcount +30.2% year over year

Funding

Total funding

$746.1M

Last raise

Series Unknown, 3 years ago

Funding history

Jan 2023

Venture Round Gusto

May 2022

Series E Gusto · $55M

Aug 2021

Series E Gusto · $175M

Jul 2019

Series D Gusto · $200M

Jul 2018

Series C Gusto · $140M

Feb 2018

Secondary Market Gusto

Audience

Monthly website visitors
8.2M
Month over month-10%
Quarter over quarter-7.7%
Top sourceDirect (70.9%)
Ad budget per month$3.1M
Average search rank45.4
Traffic source mix
Direct
70.9%
Search
21.3%
Referral
6.2%
Social
0.9%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

150.8K

12-mo growth

—

Monthly growth

+2.6%

News

Links

www.gusto.comLinkedInCrunchbaseX (Twitter)
Glassdoor