Responsibilities

• Plan, build, QA, launch, and report on email campaigns for the accountant/indirect channel using both third-party tools and Gusto's proprietary agentic email tool
• Own the health of the webinar program: calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting
• Build and continuously improve AI-powered/agentic workflows for segmentation, personalization, and reporting
• Partner with Product Marketing, Community Marketing, Analytics, and Product to plan and prioritize the channel roadmap
• Analyze campaign and program performance, run tests, and bring forward recommendations on channel health

Requirements

• 8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing
• Hands-on experience with an enterprise-level marketing automation platform (Marketo or Iterable strongly preferred; other enterprise tools considered)
• Demonstrated experience building and directing AI-powered or agentic workflows for real marketing tasks, not just using AI as a drafting assistant
• Proven end-to-end ownership of email campaigns and webinar production programs
• Strong copyediting/copywriting skills, with the ability to adapt tone and voice across audiences
• Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams
• Bachelor's degree or equivalent practical experience