Gusto | Company Profile, Culture & Jobs

Company overview

Our mission is to grow the small business economy.Launched in 2011 as ZenPayroll, Gusto serves more than 400,000 businesses nationwide with our small business platform, supporting them with payroll, HR, benefits, and more.Licensing details: https://gusto.com/about/licenses

Founded in 2011

San Francisco, California, USA

4.3K employees (207 in marketing)

www.gusto.com

50% recommend to a friend

48% positive business outlook

People

Marketing leadership

Kirill Kronrod

VP, Content and SEO

At the company for 5 years

Nikki Jackson

Head of Demand Generation / Vice President of Marketing

At the company for 3 years

Erin Thompson

Head of Product Marketing - Enterprise Accountants

At the company for 1 year

Ryan Quiel

Head of Growth Marketing

At the company for 7 years 8 months

Hiring activity

Open marketing jobs over time

25 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$746.1M

Last raise

Series Unknown, 3 years ago

Funding history

Jan 2023

Venture Round Gusto

May 2022

Series E Gusto · $55M

Aug 2021

Series E Gusto · $175M

Jul 2019

Series D Gusto · $200M

Jul 2018

Series C Gusto · $140M

Feb 2018

Audience

Monthly website visitors

8.2M

Month over month-10%

Quarter over quarter-7.7%

Top sourceDirect (70.9%)

Ad budget per month$3.1M

Average search rank45.4

Traffic source mix

Direct

70.9%

Search

21.3%

News

Gusto: Small Business Benefits Crunch

Nov 18, 2025 • WKEF

SymphonyAI Partners with Gusto to Bring Enterprise-Grade AI Financial Protection to Small Businesses

Nov 12, 2025 • Business Wire

Gusto Acquires Guideline for $600M, Plans Rival Customer Selloff

Oct 1, 2025 • The Tech Buzz

Links

www.gusto.com

Crunchbase

X (Twitter)

Glassdoor

Gusto insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2011

Headquarters

San Francisco, California

Employees

1001-5000

30.2% growth last 12mo

Marketing team

207

5% of company

55 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Late-stage · Growing 30.2% last 12 months · More mature · Last funding 3+ years ago

Trend

2023-03-27 -> 2025-12-22

Headcount (12 months)

+30.2%

Last funding round

38 months ago

Negative news (120 days)

0

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

8.2M

Month over month-10%

Quarter over quarter-7.7%

Top sourceDirect (70.9%)

Traffic source mix

Direct

70.9%

Search

21.3%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

45 competitor sites

Search traffic: 305.4K organic clicks / 345K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+1,148

Ad budget per month

$3.1M

Average search rank

45.4

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

9.1 / 5

2.2K reviews saved

Reviews month over month

—

Reviews quarter over quarter

+9.5%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

150.8K

12-mo growth

—

Monthly growth

+2.6%

Job openings

Shows open jobs, growth, and role changes.

Main result

6 open jobs

Open jobs trend: —

Trend

Marketing team size

Shows saved marketing team size.

207

5% of the company • 55 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 207.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.2 / 5

Work-life balance

3.4 / 5

Culture

3.4 / 5

Diversity & inclusion

3.6 / 5

Recommend to a friend

50%

Positive business outlook

48%

Funding

Shows saved funding data.

Total funding

$746.1M

Last raise

Series Unknown

3 years ago

Funding details

Amount raised

$746.1M

Last round

Series Unknown

Last fundraise

3 years ago

News

Shows saved company news.

Gusto: Small Business Benefits Crunch

Nov 18, 2025 • WKEF

SymphonyAI Partners with Gusto to Bring Enterprise-Grade AI Financial Protection to Small Businesses

Nov 12, 2025 • Business Wire

Gusto Acquires Guideline for $600M, Plans Rival Customer Selloff

Oct 1, 2025 • The Tech Buzz

Loading insights...

Headcount +30.2% year over year

Secondary Market Gusto

Referral

6.2%

Social

0.9%

Paid referral

0.4%

LinkedIn followers

Follower count and growth

Total followers

150.8K

12-mo growth

—

Monthly growth

+2.6%

Salaries

Typical salary range

$201,200 – $251,500

/ yr

Median base

$173,500

Median total

$173,500

Median experience

7.5 years

Submissions

10

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Open positions25 open marketing positions

Performance Marketing Manager, Paid Social

Gusto

New York City, NY

$109K/yr - $161K/yrIn-houseFull-timeSenior level7+ years exp.

7 days ago

Social Content Strategist

Gusto

Denver, CO (Hybrid)

$130K/yr - $180K/yrIn-houseFull-timeMid level7+ years exp.

2 weeks ago

Product Marketing Leader - Innovation & Experimentation

Gusto

Denver, CO (Hybrid)

$190K/yr - $275K/yrIn-houseFull-timeSenior level

4 weeks ago

Product Marketing Leader - Innovation & Experimentation

Gusto

Scottsdale, AZ (Hybrid)

$190K/yr - $275K/yrIn-houseFull-timeSenior level

4 weeks ago

Product Marketing Leader - Innovation & Experimentation

Gusto

San Francisco, CA (Hybrid)

$190K/yr - $275K/yrIn-houseFull-timeSenior level

4 weeks ago

Product Marketing Leader - Innovation & Experimentation

Gusto

New York City, NY (Hybrid)

$190K/yr - $275K/yrIn-houseFull-timeSenior level

4 weeks ago

View all 25 jobs

Gusto insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2011

Headquarters

San Francisco, California

Employees

1001-5000

30.2% growth last 12mo

Marketing team

207

5% of company

55 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Late-stage · Growing 30.2% last 12 months · More mature · Last funding 3+ years ago

Trend

2023-03-27 -> 2025-12-22

Headcount (12 months)

+30.2%

Last funding round

38 months ago

Negative news (120 days)

0

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

8.2M

Month over month-10%

Quarter over quarter-7.7%

Top sourceDirect (70.9%)

Traffic source mix

Direct

70.9%

Search

21.3%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

45 competitor sites

Search traffic: 305.4K organic clicks / 345K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+1,148

Ad budget per month

$3.1M

Average search rank

45.4

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

9.1 / 5

2.2K reviews saved

Reviews month over month

—

Reviews quarter over quarter

+9.5%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

150.8K

12-mo growth

—

Monthly growth

+2.6%

Job openings

Shows open jobs, growth, and role changes.

Main result

6 open jobs

Open jobs trend: —

Trend

Marketing team size

Shows saved marketing team size.

207

5% of the company • 55 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 207.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.2 / 5

Work-life balance

3.4 / 5

Culture

3.4 / 5

Diversity & inclusion

3.6 / 5

Recommend to a friend

50%

Positive business outlook

48%

Funding

Shows saved funding data.

Total funding

$746.1M

Last raise

Series Unknown

3 years ago

Funding details

Amount raised

$746.1M

Last round

Series Unknown

Last fundraise

3 years ago

News

Shows saved company news.

Gusto: Small Business Benefits Crunch

Nov 18, 2025 • WKEF

SymphonyAI Partners with Gusto to Bring Enterprise-Grade AI Financial Protection to Small Businesses

Nov 12, 2025 • Business Wire

Gusto Acquires Guideline for $600M, Plans Rival Customer Selloff

Oct 1, 2025 • The Tech Buzz

6.2%

Social

0.9%

Paid referral

0.4%

2023-07-01 -> 2026-02-01

Open jobs growth

—

Biggest role change

—

Latest open role

Sr Analyst, Marketing Insights & Analytics