Product Marketing Associate

Responsibilities

• Contribute to the development and execution of go-to-market strategies for new product offerings, working cross functionally throughout the process.
• Support account-based marketing initiatives, acting as key player to support growth at customer level.
• Collaborate with Technical and Operations teams on product enhancement for scaling, optimization and technical features.
• Understand and represent the voice of the customer before, during, and after launch.
• Be part of a team that develop pricing strategies for product offerings
• Team up with Brand & Insights to launch marketing campaigns for new products.
• Support packaging design, working as lead to support product launches and updates.
• Work cross-functionally with R&D, Innovation, Operations, Engineering, Finance, and Quality ensuring smooth workflows and interdepartmental understanding of new products.
• Educate the Sales team through product and marketing strategy training sessions.
• Deliver relevant insights to sales team to drive customer interaction and support pipeline activity.

Requirements

• Bachelor’s degree in Marketing and/or Food Science preferred.
• 1 to 3 years of experience in Product Management, Product Marketing, or relatable experience.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to derive recommendations from data analysis.
• Experience working in cross-functional teams.
• Proficient in handling simultaneous projects and delivering on tight timelines.
• Advanced capabilities in PowerPoint, Word, Excel, Outlook, & Adobe.
• Ability to travel to our facilities, meetings and trade events. 3-6 times a year, up to 20%.

Benefits

• The total compensation package for this position also includes a choice of health care plan (medical, vision, and dental insurance), a quarterly incentive bonus, paid time off, parental leave, bereavement leave and a 401(K) for all eligible employees.