Responsibilities

• Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels , managing strategy, execution, and optimization end to end.
• Scale Upstart’s HELOC performance marketing engine , establishing channel strategy, testing frameworks, and best practices in a zero-to-one environment.
• Drive efficient, incremental customer acquisition by continuously optimizing bids, budgets, audiences, and creative to hit volume, CPA, and ROI targets.
• Design and run rigorous experimentation programs across keywords, audiences, creatives, and formats to unlock scalable growth opportunities and new channels.
• Manage and forecast significant media budgets , balancing growth and efficiency while adapting quickly to performance trends and market dynamics.

Requirements

• 5+ years of experience in performance marketing or digital media buying, with a strong focus on SEM and additional experience across paid social and/or display.
• Proven track record of owning large-scale acquisition programs, managing significant monthly budgets, and driving measurable growth against CPA, ROI, and volume targets.
• Deep hands-on expertise in paid search , including keyword strategy, bid management, ad copy testing, and landing page optimization.
• Strong analytical skills, with the ability to interpret performance data, design experiments, and make data-driven decisions in ambiguous environments.
• Ability to thrive in a fast-paced, high-growth environment where adaptability and problem-solving are key

Preferred

• Experience operating in highly regulated or longer consideration cycle vertical (e.g., financial services, fintech, lending, insurance, marketplaces).
• Experience launching and scaling new channels or products from zero to one, with comfort operating in ambiguity and building an acquisition funnel from scratch.
• Experience working closely with product and engineering teams to improve landing pages, funnels, and on-site conversion through testing and iteration.

Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
• Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
• Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
• Health Savings Account contributions from Upstart for eligible plans (US only)
• Income protection benefits, including life insurance and disability coverage for added financial security
• Paid time off, sick leave, and company holidays, in line with local requirements
• Paid family and parental leave to support caregiving and major life moments (duration varies by country)
• Family-centered benefits to support fertility, parenthood, and caregiving needs
• Employee Assistance Program (EAP) offering mental health support and life-centered resources