Performance Marketing & ABM Manager

Responsibilities

• Develop and execute digital acquisition and demand generation strategies that support business and pipeline goals.
• Plan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels.
• Monitor campaign performance and make data-driven recommendations to improve results and maximize return on investment.
• Lead account-based marketing (ABM) initiatives, including audience segmentation, account targeting, personalization, and campaign activation.
• Leverage platforms such as Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth.
• Partner with Marketing, Sales, and cross-functional stakeholders to align target audiences, campaign objectives, and go-to-market strategies.
• Collaborate with Marketing Operations and Analytics teams to support campaign execution, measurement, and reporting.
• Manage media budgets, forecasts, vendor relationships, and agency partnerships to ensure efficient use of resources.
• Evaluate marketing technologies, digital channels, and emerging advertising opportunities to drive innovation and improve performance.
• Continuously refine marketing strategies, success metrics, and ABM capabilities to enhance business impact and support growth.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• A minimum of 7 years of experience in B2B marketing, performance marketing, ABM, demand generation, or related disciplines.
• Experience leading complex digital campaigns from strategy through optimization.
• Strong expertise in paid search, paid social, and display advertising.
• Experience with Demandbase, 6sense, or similar ABM platforms.
• Experience with Salesforce Sales Cloud; HubSpot or similar CRM platforms considered.
• Proven project management, stakeholder management, communication, and presentation skills.
• Ability to manage multiple priorities within a matrixed enterprise environment.

Preferred

• Salesforce Marketing Cloud experience.
• Enterprise B2B marketing experience across multiple business units.
• Agency-side marketing experience.
• Experience with AI tools including Microsoft Copilot.
• Experience evaluating new marketing technologies and channels.