Director of Performance Media

Responsibilities

• Flawless Campaign Deployment: Direct and oversee the execution of media buys across self-serve platforms (search, social, walled gardens) and third-party vendor-managed buys, ensuring strict adherence to budgets and targeted KPIs.
• Operational & Technical Excellence: Ensure rigorous team standards for setup and tracking, including UTM creation, permalinks, lead retrieval, vendor asset trafficking, and confirming vendor launches with screenshots.
• Quality Assurance & Lifecycle Management: Enforce strict QA protocols across the campaign lifecycle, overseeing Launch QAs, Mid-Point Check-ins, and Campaign Completes to guarantee delivery precision and mitigate risk.
• Day-to-Day Optimization: Lead team strategy around continuous, data-driven optimization across all active channels to maximize return on ad spend (ROAS) and key performance metrics.
• Dashboard & System Monitoring: Oversee Domo Campaign Manager (CM) and reporting pipelines to ensure real-time accuracy, campaign pacing, and early detection of anomalies.
• Plan Creation & Evolution: Guide the development of search engine marketing (SEM) plans, strategy adjustments, and ongoing campaign edits to meet shifting client objectives.
• Reporting & Performance Support: Oversee performance reporting structures to provide clear, actionable insights and proof of value to internal strategy leads and client partners.
• Process & Workflow Refinement: Continually streamline division workflows for deployment tasks, trafficking, and platform management to enhance team efficiency and campaign quality.

Requirements

• Proven Leadership & Media Depth: 5+ years of hands-on digital media experience across paid search, paid social, self-serve platforms, and 3P vendor-managed buys, including demonstrated experience managing media teams.
• In-Platform & Technical Mastery: Hands-on experience working directly in-platform across major walled gardens (Google Ads, Meta Ads Manager, etc.), alongside proficiency with ad ops workflows, QA protocols, tracking/UTMs, and Domo (or similar BI/dashboards).
• Client-Level Presentation Experience: Strong account communication and presentation skills, with a track record of presenting media strategies, performance insights, and campaign results directly to clients and key stakeholders.
• Relentless Attention to Detail: High standards for campaign deployment accuracy, asset trafficking, pacing, and budget oversight.
• Analytical & Solution-Oriented: Ability to translate complex platform metrics into actionable optimization strategies and narrative-driven performance reports.

Benefits

• Competitive compensation.
• Medical, dental, vision, and additional benefits to support you and your family.
• 401(k) with Traditional and Roth options, plus a company match.
• Flexible PTO and paid holidays.
• The tools and technology you need to do your best work.