Marketing Specialist

Responsibilities

• Email Marketing & Automations: Build, schedule, test, and deploy email campaigns. Design and deploy automated email journeys, including welcome series, post-registration flows, lead nurturing, and event reminders.
• SMS Marketing: Manage end-to-end execution of SMS communications, including campaign development, scheduling, testing, and keyword tracking.
• Social Media & Engagement: Support daily social channel execution, including Instagram Stories, polls, Q&As, and other interactive content. Actively engage with our audience, respond to comments and DMs, source user-generated content (UGC), and collect testimonials.
• Campaign Coordination & Execution: Drive integrated campaign execution across digital channels (email, SMS, social, web) to align brand strategy with measurable promotional milestones. Track campaign assets, deadlines, links, and schedules to ensure on-time launch execution.
• Website Maintenance: Maintain Shopify, landing pages, and event sites, ensuring promotional messaging, FAQs, and event information remain up to date.
• Content & Copywriting: Draft and proofread clear, brand-aligned copy for emails, texts, landing pages, and social media. Adapt core marketing messages to fit the tone and format of each distribution channel.
• Reporting & Analytics: Track, pull, and report monthly performance metrics across email, SMS, social channels, web traffic, and paid campaigns.

Requirements

• Experience in digital marketing, email marketing, or marketing coordination is required.
• Experience working with Email/SMS platforms and basic content management systems is required.
• Strong copywriting and proofreading skills with strong attention to detail is required.
• An understanding of email automation, list segmentation, and web analytics is required.

Benefits

• Unlimited PTO No hoarding hours, take the time you need.
• 100% Paid Health, Dental & Vision We’ve got you covered. Literally.
• Remote Work Commute time: 0 minutes.
• Professional Development Never stop learning.
• BrightPlan Financial peace of mind.